How to Advertise on Facebook to Increase Website Traffic

May 12th, 2008

How to advertise on facebookI tested out Facebook Ads recently and thought it was an effective strategy as well as very easy to set up and maintain. If you ever want to test out online advertising to increase your website traffic and get more customers, I’d recommend starting with Facebook Ads.

Facebook advertising is an effective way to attract targeted customers. That is, if it complements your business and you can segment out your target audience (your ideal customer) within Facebook. Compared to Google Adwords, MSN Ad center and Yahoo paid advertising, it is more simplistic and less time-consuming. Facebook can be a good way to get your feet wet and test the waters and also be on the forefront of online marketing.

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Multi Dimensional Online Marketing Tips

April 4th, 2008

Multidimensional marketingRecently, I went to Vancouver’s Massive Trade Show and Conference. Two conference tracks I attended are the Online Marketing 101 track (with Chris Breikss from 6s Marketing, David Scott from Entellium, Fred Vallaeys from Google, and Joanne Acri from Yahoo) as well as the New Media track (with Monica Hamburg, Warren Baxley from InterCall, Rebecca Bollwitt from E-xact Transactions, Linda Bustos from Elastic Path). They all had great suggestions for website owners, as well as beginner and advanced online marketers!

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Search Engine Submission Budget for Small Business

March 25th, 2008

search engine submission budgetMy experience suggests that, as a new site owner you may need to be cautious with regards to search engine submission companies. Once a published e-mail address is on your website, you can very likely be bombarded with sales e-mails like: “Get your website listed on hundreds of search engines for only $49.00!”- Seriously, run very fast, and don’t respond to those messages- you’ll get 10x the amount of spam in your inbox if you sign up with them. And the promises of such offers are exaggerated. It is not as easy and fast as they claim!

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