My Twenty Picks for eMetrics and SMX Toronto 2010

April 4th, 2010

smx and emetrics toronto 2010Its countdown! Three more days and I’ll be in traveling from Vancouver to Toronto to learn some best practices and tips on web analytics, social media, SEO and more.

From April 7- 9th, I will be attending tracks from both eMetrics and Search Marketing Expo (SMX Toronto). I am very excited to be going.  This will be my first time to eMetrics Toronto but my fourth time for SMX (previously, I attended SMX West and SMX Advance Seattle).

It took me a while to decide on my favorite tracks because there are so many. Keep tuned though, I have plans to compile my favorite key take-aways, if you cannot attend yourself.

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My 10 Business Intelligence Notes to Document With Google Annotations New Feature

December 14th, 2009

Google Annalytics AnnotationsLast Wednesday, I attended a Google Analytics webinar and I had a sneak peek of a lot of cool features.

My favorite new feature was the Annotations. It allows you to link your personal notes to the main time-line on your Google Analytics profile graphs. These Annotations are attributed to your login and can be viewed by others who have access to the same profile or you can choose to mark notes as private and only you see the notes.
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What is Search Engine Optimization

April 21st, 2008

What is SEOIn most simplistic terms, search engine optimization (SEO) is a combination of tactics to make your website show up in the search engine results pages (and for the most part the first page or top 10 organic results). This process is to increase your website traffic with relevant visitors who may convert into customers or give you the desired interaction.

Those visitors will use certain key word strings (two to three words and most likely not your company name, unless you’re Nike or Sephora). You will need to somehow figure out what those key word strings are and tweak your SEO strategies constantly to get the desired effect.

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Web Analytics – Simply Reviewing Referring Sites for Opportunities

January 12th, 2008

web analytics referring sitesTime flies when you have to manage a website. But, who has time to dissect all areas of website analytics when there are so many other tasks to do?

Let’s imagine this scenario:
You pull summary reports from your website analytics (like Google Analytics, Urchin etc..) and then “ooh and aah” over some of the metrics and share it with others within your company. But in the end, all the information is too overwhelming and you don’t have enough time to actually analyze or dig deep for opportunities to grow your website traffic (act on it).

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