15 Reasons Why You Should Take the Certified Web Analyst Test

As of August 2, 2010, the Web Analytics Association (WAA) has launched it’s formal Web Analyst Certification Program™. It is a voluntary certification program that is offered worldwide at 60 testing centers. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Certification will be issued to each qualified person upon meeting WAA’s required education, experience, and examination requirements.

I am a huge fan of the certification test and just registered myself. I am waiting for confirmation back to when my test date will be (I’m hoping in September).

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My Top Ten Takeaways From eMetrics and SMX Toronto 2010

From April 7- 9th, 2010, I  attended both eMetrics and Search Marketing Expo (SMX Toronto).   This was my first time to eMetrics Toronto but my fourth time for SMX – I was impressed as it was a really great conference for learning best practices with web analytics, SEO, SEM and social media.

I had attended many tracks and  have compiled my favorite key take-aways below.

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My Twenty Picks for eMetrics and SMX Toronto 2010

Its countdown! Three more days and I’ll be in traveling from Vancouver to Toronto to learn some best practices and tips on web analytics, social media, SEO and more.

From April 7- 9th, I will be attending tracks from both eMetrics and Search Marketing Expo (SMX Toronto). I am very excited to be going.  This will be my first time to eMetrics Toronto but my fourth time for SMX (previously, I attended SMX West and SMX Advance Seattle).

It took me a while to decide on my favorite tracks because there are so many. Keep tuned though, I have plans to compile my favorite key take-aways, if you cannot attend yourself.

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My 10 Business Intelligence Notes to Document With Google Annotations New Feature

Last Wednesday, I attended a Google Analytics webinar and I had a sneak peek of a lot of cool features.

My favorite new feature was the Annotations. It allows you to link your personal notes to the main time-line on your Google Analytics profile graphs. These Annotations are attributed to your login and can be viewed by others who have access to the same profile or you can choose to mark notes as private and only you see the notes.
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What is Search Engine Optimization

In most simplistic terms, search engine optimization (SEO) is a combination of tactics to make your website show up in the search engine results pages (and for the most part the first page or top 10 organic results). This process is to increase your website traffic with relevant visitors who may convert into customers or give you the desired interaction.

Those visitors will use certain key word strings (two to three words and most likely not your company name, unless you’re Nike or Sephora). You will need to somehow figure out what those key word strings are and tweak your SEO strategies constantly to get the desired effect.

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