Start Building Your Analytics Toolkit and Put it to Good Use

Over the last few months, I have received emails asking for advice on how to get started in Web Analytics.

I’m honored that I am getting asked that, but I am by no means even close to an expert like Avinash Kaushik or John Marshall.  BTW – I have to say that they are tough instructors! I highly recommend the 3 month Analytics Certificate that they offer through MarketMotive.

It’s hard to give advice to someone on where to start, because their past experiences may or may not be related.  But I try to give context to the paths I have taken and to what training, resources and tools I use.

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