Twitter Can be a Fine Frenzy if Not Integrated Well Within Strategy

Just last month, I was on the hunt for a new job and shortlisted for a few online marketing positions. One was with a local music management company and they asked me to do a brief top level online marketing audit for one of their artists called A Fine Frenzy during the interviewing process.

Problem
The company was concerned with social media “not really working” for A Fine Frenzy, and particularly Twitter. They questioned if Twitter can really help monetize online (sell) what-so-ever. They were skeptics about Twitter, because the artist (A Fine Frenzy) spent a lot of time on Twitter, gained a huge following (with over a million followers) and they are seeing dismal sales online for music as well as merchandise. Twitter wasn’t helping sales. They asked for my feedback.

“Well, let’s see…this may take a while, I’ll back to you tomorrow” I said.

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My Twittonary – Every Twitter Term and Tool I Can Find

I’ve been very intrigued with twitter. It has been my source of interaction for the most part – I work on the computer day and night (ya I know I should get out more!). And I also use my iPhone to tweet while watching television. For those who don’t know, Twitter is a micro-blogging application that allows you to send updates (aka “tweets”) to the Twitter website and your twitter friends, similar to the Facebook status (with a limit of 140 character input). You can find and interact with people with similar interests. You can follow them, and others can follow you. It’s an instant-messaging-meets-social-media-networking tool.

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Twitter Tips – Do’s and Don`ts

A few weeks ago I attended BlogWord Expo in Vegas. It was jammed packed with tons of social media sessions. One session I attended was: “Twitter: Building the Connections that Drive Traffic”. The panel included Stowe Boyd (www.stoweboyd.com/), Laura Fitton (www.pistachioconsulting.com/), Tony Hiesh (http://www.zappos.com/), Lucretia Pruitt (www.geekmommy.net/) and Erin Kotecki Vest (www.queenofspainblog.com/)

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