Twitter May Bring More Site Traffic and Conversions Than You Know

September 9th, 2009

How to Track TwitterYou should be able to see traffic to your website from Twitter as a “referral” in your analytics software. That is, if you are spending a fair amount of time interacting on Twitter, helping others, tweeting your blog posts/service offerings and actually have the your website url in your profile. This data of “website referrals” is good, but doesn’t really tell you (the site owner) insightful metrics for twitter.

Also, interesting is that the leading analytics software (aka Google) data may only track 50% of the Twitter traffic you are actually receiving.

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