How to use Twitter During Your Job Search

May 19th, 2010

Help WantedJust recently I was interviewed by Wallace Immen from the Globe and Mail “Tweet your way to a job” along with Mark Buell, Randall Craig, Jacob Share, and Deb Dib. The article shares how to make the most of Twitter with advice from both experts and users on the smartest ways to make Twitter part of your job search.

twitter job search guideImmen was looking to interview Canadians who has used Twitter for job searching. He stumbled across my name because I was published in The Twitter Job Search Guide (by Susan Whitcomb) where I shared some Twitter tips  last fall. Her book shows you how Twitter can energize your job search and advance your career in just 15 minutes a day.

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My Top Ten Takeaways From BlogWorld and New Media Expo

October 27th, 2009

My top ten from BlogWorld

Just last week, I attended BlogWorld and New Media Expo. It was jam packed with sessions giving businesses ideas on planning, executing and tracking social media (e.g., Twitter, Facebook, blogging, etc). All with the end goal of building your brand online and/or monetizing.

Each session can very well warrant a full blog post, but I am going to share my favorite key takeaways from a birds eye level – some points taken from multiple sessions.

If I was to sum it up what I have learned at the conference in a few words, it would be:

Social Media Success

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Twitter Coffee Wars – Nespresso Roll Over, Tassimo is on to Something

September 30th, 2009

coffee tweetsYesterday I had a sneak peek of a fairly good social media strategy on twitter with Tassimo Canada (coffee machines and capsules). Being a huge coffee lover myself (it’s on  my twitter bio), I think that is why I was a target of this campaign. Next week, I will be receiving a Tassimo coffee machine with a starter kit for free!

Even though I did say “fairly good social media strategy”, there’s lots of room for improvement with Tassimo’s Twitter campaign (maybe they have plans on rolling out a more integrated plan in near future?). Needless to say, I am impressed with their efforts and interactivity. They are on to something that Nespresso (their competitor) doesn’t really “get” quite yet.

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Twitter May Bring More Site Traffic and Conversions Than You Know

September 9th, 2009

How to Track TwitterYou should be able to see traffic to your website from Twitter as a “referral” in your analytics software. That is, if you are spending a fair amount of time interacting on Twitter, helping others, tweeting your blog posts/service offerings and actually have the your website url in your profile. This data of “website referrals” is good, but doesn’t really tell you (the site owner) insightful metrics for twitter.

Also, interesting is that the leading analytics software (aka Google) data may only track 50% of the Twitter traffic you are actually receiving.

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Pimping Out Your Twitter Profile Background

December 17th, 2008

Pimp out twitterDid you know that pimping out your Twitter profile background can help your personal branding and marketing efforts? Don’t get the wrong idea of my term “pimping”. I do not mean that I am partaking in any kind of arrangement and opportunities for sexual intercourse with a prostitute. In the first years of the 21st century, a new meaning of the word has emerged in the form of a transitive verb which means “to decorate” or “to gussy” – mostly derived from “Pimp my Ride” show on TV. (source: Wikipedia: Pimp)

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