My Top Ten Takeaways From BlogWorld and New Media Expo

Just last week, I attended BlogWorld and New Media Expo. It was jam packed with sessions giving businesses ideas on planning, executing and tracking social media (e.g., Twitter, Facebook, blogging, etc). All with the end goal of building your brand online and/or monetizing.

Each session can very well warrant a full blog post, but I am going to share my favorite key takeaways from a birds eye level – some points taken from multiple sessions.

If I was to sum it up what I have learned at the conference in a few words, it would be:

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Twitter Coffee Wars – Nespresso Roll Over, Tassimo is on to Something

Yesterday I had a sneak peek of a fairly good social media strategy on twitter with Tassimo Canada (coffee machines and capsules). Being a huge coffee lover myself (it’s on  my twitter bio), I think that is why I was a target of this campaign. Next week, I will be receiving a Tassimo coffee machine with a starter kit for free!

Even though I did say “fairly good social media strategy”, there’s lots of room for improvement with Tassimo’s Twitter campaign (maybe they have plans on rolling out a more integrated plan in near future?). Needless to say, I am impressed with their efforts and interactivity. They are on to something that Nespresso (their competitor) doesn’t really “get” quite yet.

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Twitter May Bring More Site Traffic and Conversions Than You Know

You should be able to see traffic to your website from Twitter as a “referral” in your analytics software. That is, if you are spending a fair amount of time interacting on Twitter, helping others, tweeting your blog posts/service offerings and actually have the your website url in your profile. This data of “website referrals” is good, but doesn’t really tell you (the site owner) insightful metrics for twitter.

Also, interesting is that the leading analytics software (aka Google) data may only track 50% of the Twitter traffic you are actually receiving.

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