Social Media Strategy – Tips for Attracting Influential Bloggers

Enticing influential bloggers to blog about your company can be a very successful online marketing tactic. This is such an exciting topic that I wanted to share some examples of social media strategies and tips to help you execute them.

This is a continuation from my “How Social Media Can Help You With Your Online Marketing Strategies” blog after attending Darren Barefoot’s The Many-Armed Starfish: Social Media Marketing 101. Some key take-aways are incorporated below.

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How Social Media Can Help With Your Online Marketing Strategies

What is social media?

Looking back to the ‘70s or before, some marketers recognize that hanging around the water cooler at work, talking about happenings and experiences was a form of social media. So, technically, we can say that social media has really been around for decades!

Wikipedia equates social media as the newer age interaction with regards to technology and the Internet:

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