How to Launch a Successful Team Corporate Blogging Program: Getting Buy in is Key

February 19th, 2010

cheerleaderOne of my 2010 tasks as the online marketing manager at ActiveState is to help define, launch and manage its formal blogging program throughout the year.

Just a month ago, I presented to our newly recruited blogging team, consisting of thirteen very brilliant Activators (a.k.a those who work at ActiveState). Those activators have a wealth of knowledge of the dynamic languages – which the company was not taking advantage of previously. Continue Reading How to Launch a Successful Team Corporate Blogging Program: Getting Buy in is Key