How Redirects Can Help Your Online Marketing Efforts

November 10th, 2008

Using redirects for SEOWhat is a redirect?
A redirect is an instruction to browsers and robots (crawlers for the search engines that remember and rank your pages) that tells them to visit a new page instead of the one they landed on or requested. Also, the end user who types the replaced URL in the browser gets redirected to the new page without ever seeing the old page or one of those nasty “404 Page Not Found” error messages.

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Why Use Google Sitemaps?

March 15th, 2008

google sitemapsFirst off, let’s not confuse Google Sitemaps (sitemap.xml) with a sitemap.htm page on your website, which is usually viewed by your site visitors when they’re lost on your site.

Google Sitemap is an XML Sitemap – it is a way for you to give Google information about your site. In its simplest terms, a site map is a list of the pages on your website on one or multiple xml pages. Creating and submitting a site map helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process.

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