I decided to analyzed five (5) samples of Google Pay-per-click campaigns. I wanted to evaluate and share the basic best practices of Pay-per-click campaign setup (there’s more advanced tactics to take things further- we can talk about those in later posts though).
The two basic areas I wanted to evaluate are:
- If the samples had effective ad campaign copy that matched the keyword search term I have chosen.
- If the ad connects well to the landing page and is the landing page effective from my point of view.
For the most part, the samples I have chosen needed the ad campaign as well as the landing page refined. This exercise was an eye opener for myself on how many Pay-per-click campaigns and matching landing pages need optimization!Uncategorized | Tags: landing pages, online marketing tips, ppc, site audit | Comment (1)