What to look for in a search engine friendly platform

August 26th, 2008

seo friendly platformWhen your website is SEO friendly, search engines can visit, read, find, and remember all of the pages within your site. This enables them to know what you are about and to list your pages in relevant search results pages – preferably the first!

I find, however, that website owners will often ask me about search engine optimization (SEO) after their website has been built. This is because they are not seeing the desired results when their new site goes live (such as site visitors or site visitors that convert), and only realize after the fact that their site was not optimized correctly when built. To be effective, SEO is something that you must consider before designing and building your website. Otherwise, you’ll be left with nothing but a great looking site without significant visitor numbers.

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How to Increase Your Online Exposure with Blended Search

August 7th, 2008

Blended SearchYou may or may not have noticed, but when you do a search on the top search engines, different kinds of results are creeping in all the time. Search results pages now display content that is beyond text links. These results contain a mix of web pages, video thumbnails, images, maps and local directory listings. This is an emerging trend and called “Blended” or “Universal” or some experts are coining it as “Search 3.0.” You can use this to your advantage by understanding how these results are considered and how you can present your company to have multiple results on these search results pages. You can also offer a richer and more interactive experience to your potential customers and possibly increase click-throughs to your site.

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Optimizing Images for Search Engines

July 15th, 2008

I really like how simple and yet descriptive Matt Cutts from Google explains optimizing images in the video below. I wish everything about SEO was as simple to explain as the alt tag! For those of you who don’t know – Matt is the head guy who understands how Google reads your site and ranks it for the results – he knows the inside variables that make your website search engine friendly. Matt will never hand over the full recipe to success in Google though (as it can open up black hats to cheat the system), but his tips will help you!

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How to Optimize News Releases for Search Engine Optimization (SEO)

July 14th, 2008

online press release optimizationTraditional public relations (PR) is being completely redefined as a result of the Internet.

One subset of PR is news release distribution. A news release, media release, press release, or press statement is a written or recorded communication directed at members of the news media to announce something deemed to have news value. Typically, it is mailed, faxed, or sent by e-mail to assignment editors at newspapers, magazines, radio stations, television stations, and television networks (source: Wikipedia: News Release). It used to be a traditional tactic within the marketing department (in-house or outsourced), but it was expensive, and for the most part ignored by smaller companies. Some companies simply couldn’t afford to hire PR firms to help them with releases, and they couldn’t afford the expensive distribution.

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How to Discover Key Words for Search Engine Optimization

May 5th, 2008

keyword discoveryFirst let’s understand why we need to research key words.

It is commonly known that many businesses try to improve the key word density within their website. They are optimizing their site for the search engines. In the end, they expect to get more site traffic and customer conversions.

From my experience, you cannot assume or guess how people search for your product or service, and leave it at that. If you do, I am sure your website traffic will be limited and you may have a hard time growing site traffic and your customer base. The most surprising key words can actually get you site visitors who convert to customers. Each business is unique. I have been through the key word discovery process a lot and have constantly been surprised at some of the key word strings that can bring website visitors. Once you discover some search strings, you can ultimately optimize one page within your site and receive even more customers.

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