Thirteen Most Common Search Marketing Mistakes

Yesterday, I attended a few talks at SMX West and one that I liked in particular was “The Dozen Most Common Search Marketing Mistakes That Chief Marketing Officers Make”. It should have been renamed “The Thirteen…”, because that is how many were presented by the panel (maybe someone was superstitious). If you are guilty of not understanding search marketing and the benefits it provides, this list of common mistakes will give you some insight on how to change and influence your marketing strategy. Alternatively, if you are an advocate of search marketing and understand it well, these tips can help you educate, advise, and influence others within your organization.

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