How to Increase Your Online Exposure with Blended Search

August 7th, 2008

Blended SearchYou may or may not have noticed, but when you do a search on the top search engines, different kinds of results are creeping in all the time. Search results pages now display content that is beyond text links. These results contain a mix of web pages, video thumbnails, images, maps and local directory listings. This is an emerging trend and called “Blended” or “Universal” or some experts are coining it as “Search 3.0.” You can use this to your advantage by understanding how these results are considered and how you can present your company to have multiple results on these search results pages. You can also offer a richer and more interactive experience to your potential customers and possibly increase click-throughs to your site.

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