Web Analytics – Simply Reviewing Referring Sites for Opportunities

January 12th, 2008

web analytics referring sitesTime flies when you have to manage a website. But, who has time to dissect all areas of website analytics when there are so many other tasks to do?

Let’s imagine this scenario:
You pull summary reports from your website analytics (like Google Analytics, Urchin etc..) and then “ooh and aah” over some of the metrics and share it with others within your company. But in the end, all the information is too overwhelming and you don’t have enough time to actually analyze or dig deep for opportunities to grow your website traffic (act on it).

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