How to Improve Google Pay Per Click Campaigns and Landing Pages

September 4th, 2009

Google PPC camapigns

I  decided to analyzed five (5) samples of Google Pay-per-click campaigns.  I  wanted to evaluate and share the basic best practices of Pay-per-click campaign setup (there’s more advanced tactics to take things further- we can talk about those in later posts though).

The two basic areas I wanted to evaluate are:

  1. If the samples had effective ad campaign copy that matched the keyword search term  I have chosen.
  2. If the ad connects well to the landing page and is the landing page effective from my point of view.

For the most part, the samples I have chosen needed the ad campaign as well as the landing page refined. This  exercise was an eye opener for myself on how many Pay-per-click campaigns and matching landing pages  need  optimization!

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Why Attend Online Marketing Conferences and Some to Attend for 2009

May 14th, 2009

online marketing conferencesDoesn’t matter what business you are, online marketing is a the way to grow your business. Ultimately the web drives leads, whether you are a traditional services business just wanting that call, pureplay, bricks and mortar or a multi-channel merchant.  People will search on the net first. So you have to be found, be remembered and also reach out to
people that already engaged with you. It’s not rocket science – but you must invest in online marketing.

Continue Reading Why Attend Online Marketing Conferences and Some to Attend for 2009