I decided to analyzed five (5) samples of Google Pay-per-click campaigns. I wanted to evaluate and share the basic best practices of Pay-per-click campaign setup (there’s more advanced tactics to take things further- we can talk about those in later posts though).
The two basic areas I wanted to evaluate are:
- If the samples had effective ad campaign copy that matched the keyword search term I have chosen.
- If the ad connects well to the landing page and is the landing page effective from my point of view.
For the most part, the samples I have chosen needed the ad campaign as well as the landing page refined. This exercise was an eye opener for myself on how many Pay-per-click campaigns and matching landing pages need optimization!Uncategorized | Tags: landing pages, online marketing tips, ppc, site audit | Comment (1)
Doesn’t matter what business you are, online marketing is a the way to grow your business. Ultimately the web drives leads, whether you are a traditional services business just wanting that call, pureplay, bricks and mortar or a multi-channel merchant. People will search on the net first. So you have to be found, be remembered and also reach out to
people that already engaged with you. It’s not rocket science – but you must invest in online marketing.