Analyzing Your Website Data – Onsite Search is a No-Brainer

October 4th, 2010

onsite search analysisDo you feel like a reporting squirrel (a term coined by Avinash Kaushik) that does nothing actionable with your web metrics because no one else embraced data-driven culture within your organization? I felt that way in the past, but not so much lately.

Data-Driven Culture
I am very proud to be a web analyst (part of my many roles at ActiveState) so I can help improve site conversions and increase site traffic. Recently our marketing team has been stepping up and fixing many actionable areas (website improvements, SEO, conversion funnels etc.) based on my monthly data analysis and recommendations. This is totally awesome that we are embracing a data-driven culture as a team – more so now, since our new website launched! I cannot stress how important it is to have team members to see the value, understand the priority and pitch in with content -  it is a collaborative process.  One thing I want to stress though, is the web analyst has to evangelize and educate the team on how to become data-driven…and don’t give up -  if it is you who wears that hat!

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