Can YouTube Really Boost Your Brand?

August 20th, 2008

YouTube boosts your brandIn the United States a 71-year-old presidential candidate has made YouTube part of his campaign strategy. His competitor achieved YouTube stardom last year with a renegade music video created by supporters rather than political operatives.

If Senators John McCain and Barack Obama have turned to YouTube a crucial part of their market outreach – what about you? Shouldn’t YouTube be part of your branding strategy?

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How to Optimize News Releases for Search Engine Optimization (SEO)

July 14th, 2008

online press release optimizationTraditional public relations (PR) is being completely redefined as a result of the Internet.

One subset of PR is news release distribution. A news release, media release, press release, or press statement is a written or recorded communication directed at members of the news media to announce something deemed to have news value. Typically, it is mailed, faxed, or sent by e-mail to assignment editors at newspapers, magazines, radio stations, television stations, and television networks (source: Wikipedia: News Release). It used to be a traditional tactic within the marketing department (in-house or outsourced), but it was expensive, and for the most part ignored by smaller companies. Some companies simply couldn’t afford to hire PR firms to help them with releases, and they couldn’t afford the expensive distribution.

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