How to Increase Your Online Exposure with Blended Search

You may or may not have noticed, but when you do a search on the top search engines, different kinds of results are creeping in all the time. Search results pages now display content that is beyond text links. These results contain a mix of web pages, video thumbnails, images, maps and local directory listings. This is an emerging trend and called “Blended” or “Universal” or some experts are coining it as “Search 3.0.” You can use this to your advantage by understanding how these results are considered and how you can present your company to have multiple results on these search results pages. You can also offer a richer and more interactive experience to your potential customers and possibly increase click-throughs to your site.

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How to Optimize News Releases for Search Engine Optimization (SEO)

Traditional public relations (PR) is being completely redefined as a result of the Internet.

One subset of PR is news release distribution. A news release, media release, press release, or press statement is a written or recorded communication directed at members of the news media to announce something deemed to have news value. Typically, it is mailed, faxed, or sent by e-mail to assignment editors at newspapers, magazines, radio stations, television stations, and television networks (source: Wikipedia: News Release). It used to be a traditional tactic within the marketing department (in-house or outsourced), but it was expensive, and for the most part ignored by smaller companies. Some companies simply couldn’t afford to hire PR firms to help them with releases, and they couldn’t afford the expensive distribution.

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How Twitter Can Help Online Marketing and Tips

Twitter has been around and popular in the U.S. for more than a year with millions of users. The iPhone is coming to Canada in a few weeks and I am sure Twitter will become more mainstream and adopted in Canada. Why? Because the iPhone can host the already popular Twitter application, it can be integrated with your Facebook and your blog, and it is very accessible to input your tweets anywhere, anytime.

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Social Media Strategy – Tips for Attracting Influential Bloggers

Enticing influential bloggers to blog about your company can be a very successful online marketing tactic. This is such an exciting topic that I wanted to share some examples of social media strategies and tips to help you execute them.

This is a continuation from my “How Social Media Can Help You With Your Online Marketing Strategies” blog after attending Darren Barefoot’s The Many-Armed Starfish: Social Media Marketing 101. Some key take-aways are incorporated below.

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How Social Media Can Help With Your Online Marketing Strategies

What is social media?

Looking back to the ‘70s or before, some marketers recognize that hanging around the water cooler at work, talking about happenings and experiences was a form of social media. So, technically, we can say that social media has really been around for decades!

Wikipedia equates social media as the newer age interaction with regards to technology and the Internet:

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