My Top Key Takeaways From SMX Advanced 2010

Just two weeks ago I attended SMX Advanced in Seattle. It was my third year attending and it was an impressive conference on search engine marketing (it included tracks on  paid search, search engine optimization and social media). Continue Reading My Top Key Takeaways From SMX Advanced 2010

Twitter Can be a Fine Frenzy if Not Integrated Well Within Strategy

Just last month, I was on the hunt for a new job and shortlisted for a few online marketing positions. One was with a local music management company and they asked me to do a brief top level online marketing audit for one of their artists called A Fine Frenzy during the interviewing process.

Problem
The company was concerned with social media “not really working” for A Fine Frenzy, and particularly Twitter. They questioned if Twitter can really help monetize online (sell) what-so-ever. They were skeptics about Twitter, because the artist (A Fine Frenzy) spent a lot of time on Twitter, gained a huge following (with over a million followers) and they are seeing dismal sales online for music as well as merchandise. Twitter wasn’t helping sales. They asked for my feedback.

“Well, let’s see…this may take a while, I’ll back to you tomorrow” I said.

Continue Reading Twitter Can be a Fine Frenzy if Not Integrated Well Within Strategy

Why Attend Online Marketing Conferences and Some to Attend for 2009

Doesn’t matter what business you are, online marketing is a the way to grow your business. Ultimately the web drives leads, whether you are a traditional services business just wanting that call, pureplay, bricks and mortar or a multi-channel merchant.  People will search on the net first. So you have to be found, be remembered and also reach out to
people that already engaged with you. It’s not rocket science – but you must invest in online marketing.

Continue Reading Why Attend Online Marketing Conferences and Some to Attend for 2009

Thirteen Most Common Search Marketing Mistakes

Yesterday, I attended a few talks at SMX West and one that I liked in particular was “The Dozen Most Common Search Marketing Mistakes That Chief Marketing Officers Make”. It should have been renamed “The Thirteen…”, because that is how many were presented by the panel (maybe someone was superstitious). If you are guilty of not understanding search marketing and the benefits it provides, this list of common mistakes will give you some insight on how to change and influence your marketing strategy. Alternatively, if you are an advocate of search marketing and understand it well, these tips can help you educate, advise, and influence others within your organization.

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Can YouTube Really Boost Your Brand?

In the United States a 71-year-old presidential candidate has made YouTube part of his campaign strategy. His competitor achieved YouTube stardom last year with a renegade music video created by supporters rather than political operatives.

If Senators John McCain and Barack Obama have turned to YouTube a crucial part of their market outreach – what about you? Shouldn’t YouTube be part of your branding strategy?

Continue Reading Can YouTube Really Boost Your Brand?