My Top Ten Takeaways From BlogWorld and New Media Expo

Just last week, I attended BlogWorld and New Media Expo. It was jam packed with sessions giving businesses ideas on planning, executing and tracking social media (e.g., Twitter, Facebook, blogging, etc). All with the end goal of building your brand online and/or monetizing.

Each session can very well warrant a full blog post, but I am going to share my favorite key takeaways from a birds eye level – some points taken from multiple sessions.

If I was to sum it up what I have learned at the conference in a few words, it would be:

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Egonomics Can Cost Your Business Money with Landing Page Optimization

Just this past Tuesday night, I attended Vancouver’s Search Engine Marketing Meetup and Raquel Hirsh from Wider Funnel presented “The Six Landing Page Success Factors” (also known as landing page optimization). Landing Page optimization has been popular for the last 2 years or so for web savvy marketers, but becoming more of a “buzz word” for traditional business and marketing folks.

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How to Improve Google Pay Per Click Campaigns and Landing Pages

I  decided to analyzed five (5) samples of Google Pay-per-click campaigns.  I  wanted to evaluate and share the basic best practices of Pay-per-click campaign setup (there’s more advanced tactics to take things further- we can talk about those in later posts though).

The two basic areas I wanted to evaluate are:

1. If the samples had effective ad campaign copy that matched the keyword search term  I have chosen.
2. If the ad connects well to the landing page and is the landing page effective from my point of view.

For the most part, the samples I have chosen needed the ad campaign as well as the landing page refined. This  exercise was an eye opener for myself on how many Pay-per-click campaigns and matching landing pages  need  optimization!

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