Just this past March, Google launched remarketing (also known as retargeting) in Google Adwords. I like to call them “stalker ads” when trying to explain it to other folks. Prior to Google launching, retargeting has been around for a few years, but mostly available on enterprise-like ad serving platforms used by larger agencies with gigantic budgets.
So what is retargeting? My 140 character description
Serving particular ads on external sites to audiences who have visited certain pages on your site with certain actions (ie. conversions)Uncategorized | Tags: google adwords, google content network, google remarketing, online marketing tips, retargeting, sem | Comment (0)
Its countdown! Three more days and I’ll be in traveling from Vancouver to Toronto to learn some best practices and tips on web analytics, social media, SEO and more.
From April 7- 9th, I will be attending tracks from both eMetrics and Search Marketing Expo (SMX Toronto). I am very excited to be going. This will be my first time to eMetrics Toronto but my fourth time for SMX (previously, I attended SMX West and SMX Advance Seattle).
It took me a while to decide on my favorite tracks because there are so many. Keep tuned though, I have plans to compile my favorite key take-aways, if you cannot attend yourself.Uncategorized | Tags: emetrics, online marketing tips, seo tips, smx, web analytics, website optimization | Comments (4)
Just last week, I attended BlogWorld and New Media Expo. It was jam packed with sessions giving businesses ideas on planning, executing and tracking social media (e.g., Twitter, Facebook, blogging, etc). All with the end goal of building your brand online and/or monetizing.
Each session can very well warrant a full blog post, but I am going to share my favorite key takeaways from a birds eye level – some points taken from multiple sessions.
If I was to sum it up what I have learned at the conference in a few words, it would be:
Uncategorized | Tags: blogging tips, blogworld, blogworld 2009, blogworld expo, facebook tips, new media expo, online marketing tips, social media tips, twitter tips | Comments (5)
Just this past Tuesday night, I attended Vancouver’s Search Engine Marketing Meetup and Raquel Hirsh from Wider Funnel presented “The Six Landing Page Success Factors” (also known as landing page optimization). Landing Page optimization has been popular for the last 2 years or so for web savvy marketers, but becoming more of a “buzz word” for traditional business and marketing folks.Uncategorized | Tags: conversion testing, egonomics, landing page optimization, landing page testing, online marketing tips, tim ash, wider funnel | Comment (0)
I decided to analyzed five (5) samples of Google Pay-per-click campaigns. I wanted to evaluate and share the basic best practices of Pay-per-click campaign setup (there’s more advanced tactics to take things further- we can talk about those in later posts though).
The two basic areas I wanted to evaluate are:
- If the samples had effective ad campaign copy that matched the keyword search term I have chosen.
- If the ad connects well to the landing page and is the landing page effective from my point of view.
For the most part, the samples I have chosen needed the ad campaign as well as the landing page refined. This exercise was an eye opener for myself on how many Pay-per-click campaigns and matching landing pages need optimization!Uncategorized | Tags: landing pages, online marketing tips, ppc, site audit | Comment (1)