Not Understanding Your Attribution in Google Analytics is Like Shooting Yourself in The Foot

November 8th, 2010

Don't shoot yourself in the footLet’s just say…

You are the marketing person or agency responsible for lead generation to a site (maybe it is a mix of blogging, social media, pay-per-click, SEO and email marketing) and you are using Google Analytics to track sales and/or customer acquisitions. You know for a fact that all campaign initiatives compliment each other to increase the revenue. You also know from traditional marketing theory that a “halo” effect (1+1+1 equals 5) is a huge contributor for growing a business.

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