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	<title>Seed The Web &#187; landing pages</title>
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	<description>Tips, techniques and best practices for online marketing. All things to improve traffic to your site and conversions. Topics include search engine optimization, website optimization, paid search and social media.</description>
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		<title>How to Improve Google Pay Per Click Campaigns and Landing Pages</title>
		<link>http://seedtheweb.com/2009/09/how-to-improve-google-pay-per-click/</link>
		<comments>http://seedtheweb.com/2009/09/how-to-improve-google-pay-per-click/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 21:38:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[landing pages]]></category>
		<category><![CDATA[online marketing tips]]></category>
		<category><![CDATA[ppc]]></category>
		<category><![CDATA[site audit]]></category>

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I  decided to analyzed five (5) samples of Google Pay-per-click campaigns.  I  wanted to evaluate and share the basic best practices of Pay-per-click campaign setup (there&#8217;s more advanced tactics to take things further- we can talk about those in later posts though).
The two basic areas I wanted to evaluate are:

If the samples had effective ad [...]]]></description>
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