How to Improve Google Pay Per Click Campaigns and Landing Pages

September 4th, 2009

Google PPC camapigns

I  decided to analyzed five (5) samples of Google Pay-per-click campaigns.  I  wanted to evaluate and share the basic best practices of Pay-per-click campaign setup (there’s more advanced tactics to take things further- we can talk about those in later posts though).

The two basic areas I wanted to evaluate are:

  1. If the samples had effective ad campaign copy that matched the keyword search term  I have chosen.
  2. If the ad connects well to the landing page and is the landing page effective from my point of view.

For the most part, the samples I have chosen needed the ad campaign as well as the landing page refined. This  exercise was an eye opener for myself on how many Pay-per-click campaigns and matching landing pages  need  optimization!

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