Understanding Your Online Lead Generation Efforts & Spend with Key Performance Indicators

December 9th, 2010

key performance indicatorsThree weeks ago I presented on a panel at a BCTIA event (”Getting More Leads, More Revenue from your Website”) and I talked about “Understanding Your Online Lead Generation Efforts & Spend with Key Performance Indicators”.

I shared with the group to ignore stand alone metrics and to invest more time in defining and understanding your companies key performance indicators with graphs. By doing so, it will give you more confidence to benchmark and allocate funds and resources in the right places. You will also be able to optimize your efforts and online advertising spend later on by doing deeper dives to get the most out of your return on investment.

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