10 Keyword Research Tools to Help with Your SEO and Tips

September 29th, 2008

Ten Keyword Tools for SEOJust last week, I attended Blogworld Expo in Las Vegas. I think the conference could have been called “Social Media World” instead because it was a great event to understand social media overall (i.e., micro blogging, external blog commenting, social media interaction, social media tagging, video and much more).

One of the many seminars I attended was “Search Engine Optimization, SEM & New Media” with Brian Clark (from http://www.copyblogger.com/), Michael Gray (from http://atlaswebservice.com/) and Leed Odden(from http://www.toprankblog.com/) and Stephan Spencer (from http://www.netconcepts.com/).

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How to Increase Your Online Exposure with Blended Search

August 7th, 2008

Blended SearchYou may or may not have noticed, but when you do a search on the top search engines, different kinds of results are creeping in all the time. Search results pages now display content that is beyond text links. These results contain a mix of web pages, video thumbnails, images, maps and local directory listings. This is an emerging trend and called “Blended” or “Universal” or some experts are coining it as “Search 3.0.” You can use this to your advantage by understanding how these results are considered and how you can present your company to have multiple results on these search results pages. You can also offer a richer and more interactive experience to your potential customers and possibly increase click-throughs to your site.

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How to Discover Key Words for Search Engine Optimization

May 5th, 2008

keyword discoveryFirst let’s understand why we need to research key words.

It is commonly known that many businesses try to improve the key word density within their website. They are optimizing their site for the search engines. In the end, they expect to get more site traffic and customer conversions.

From my experience, you cannot assume or guess how people search for your product or service, and leave it at that. If you do, I am sure your website traffic will be limited and you may have a hard time growing site traffic and your customer base. The most surprising key words can actually get you site visitors who convert to customers. Each business is unique. I have been through the key word discovery process a lot and have constantly been surprised at some of the key word strings that can bring website visitors. Once you discover some search strings, you can ultimately optimize one page within your site and receive even more customers.

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Comparing Website Optimization to Search Engine Optimization

April 28th, 2008

search engine and website optimizationIt is important to note that website optimization is different than search engine optimization. I sometimes hear people interchange them – thinking they are the same thing. If you search on the net for website optimization, you will also get results that equate it to SEO. Guess what? I think they are wrong! Many larger online retailers know the difference between the two, and it was clearly dissected for me at last year’s Internet Retailer Conference in San Jose. I really think all website owners have a lot to learn from multi-channel merchants online as they already have this down to a science.

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