What to look for in a search engine friendly platform

August 26th, 2008

seo friendly platformWhen your website is SEO friendly, search engines can visit, read, find, and remember all of the pages within your site. This enables them to know what you are about and to list your pages in relevant search results pages – preferably the first!

I find, however, that website owners will often ask me about search engine optimization (SEO) after their website has been built. This is because they are not seeing the desired results when their new site goes live (such as site visitors or site visitors that convert), and only realize after the fact that their site was not optimized correctly when built. To be effective, SEO is something that you must consider before designing and building your website. Otherwise, you’ll be left with nothing but a great looking site without significant visitor numbers.

Continue Reading What to look for in a search engine friendly platform

Optimizing Images for Search Engines

July 15th, 2008

I really like how simple and yet descriptive Matt Cutts from Google explains optimizing images in the video below. I wish everything about SEO was as simple to explain as the alt tag! For those of you who don’t know – Matt is the head guy who understands how Google reads your site and ranks it for the results – he knows the inside variables that make your website search engine friendly. Matt will never hand over the full recipe to success in Google though (as it can open up black hats to cheat the system), but his tips will help you!

Continue Reading Optimizing Images for Search Engines

Search Engine Submission Budget for Small Business

March 25th, 2008

search engine submission budgetMy experience suggests that, as a new site owner you may need to be cautious with regards to search engine submission companies. Once a published e-mail address is on your website, you can very likely be bombarded with sales e-mails like: “Get your website listed on hundreds of search engines for only $49.00!”- Seriously, run very fast, and don’t respond to those messages- you’ll get 10x the amount of spam in your inbox if you sign up with them. And the promises of such offers are exaggerated. It is not as easy and fast as they claim!

Continue Reading Search Engine Submission Budget for Small Business

Why Use Google Sitemaps?

March 15th, 2008

google sitemapsFirst off, let’s not confuse Google Sitemaps (sitemap.xml) with a sitemap.htm page on your website, which is usually viewed by your site visitors when they’re lost on your site.

Google Sitemap is an XML Sitemap – it is a way for you to give Google information about your site. In its simplest terms, a site map is a list of the pages on your website on one or multiple xml pages. Creating and submitting a site map helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process.

Continue Reading Why Use Google Sitemaps?