It’s ok to be a Stalker – Google Remarketing Really Rocks

August 4th, 2010

stalker adsJust this past March, Google launched remarketing (also known as retargeting) in Google Adwords. I like to call them “stalker ads” when trying to explain it to other folks. Prior to Google launching, retargeting has been around for a few years, but mostly available on enterprise-like ad serving platforms used by larger agencies with gigantic budgets.

So what is retargeting? My 140 character description

Serving particular ads on external sites to audiences who have visited certain pages on your site with certain actions (ie. conversions)

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