How to Audit Banner Advertising Campaigns and Negotiate Better Pricing

March 20th, 2011

Campaign AuditJust a few months ago, a client of mine entered in an agreement to serve banner ads on a technology social network. It is a reputable and popular network- the target audience was a great match and they had tons of traffic. The banners ads are served on the publishers own ad server platform and priced by CPM.

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