What to look for in a search engine friendly platform

August 26th, 2008

seo friendly platformWhen your website is SEO friendly, search engines can visit, read, find, and remember all of the pages within your site. This enables them to know what you are about and to list your pages in relevant search results pages – preferably the first!

I find, however, that website owners will often ask me about search engine optimization (SEO) after their website has been built. This is because they are not seeing the desired results when their new site goes live (such as site visitors or site visitors that convert), and only realize after the fact that their site was not optimized correctly when built. To be effective, SEO is something that you must consider before designing and building your website. Otherwise, you’ll be left with nothing but a great looking site without significant visitor numbers.

Continue Reading What to look for in a search engine friendly platform

Why Use Google Sitemaps?

March 15th, 2008

google sitemapsFirst off, let’s not confuse Google Sitemaps (sitemap.xml) with a sitemap.htm page on your website, which is usually viewed by your site visitors when they’re lost on your site.

Google Sitemap is an XML Sitemap – it is a way for you to give Google information about your site. In its simplest terms, a site map is a list of the pages on your website on one or multiple xml pages. Creating and submitting a site map helps make sure that Google knows about all the pages on your site, including URLs that may not be discoverable by Google’s normal crawling process.

Continue Reading Why Use Google Sitemaps?