Twitter Coffee Wars – Nespresso Roll Over, Tassimo is on to Something

Yesterday I had a sneak peek of a fairly good social media strategy on twitter with Tassimo Canada (coffee machines and capsules). Being a huge coffee lover myself (it’s on  my twitter bio), I think that is why I was a target of this campaign. Next week, I will be receiving a Tassimo coffee machine with a starter kit for free!

Even though I did say “fairly good social media strategy”, there’s lots of room for improvement with Tassimo’s Twitter campaign (maybe they have plans on rolling out a more integrated plan in near future?). Needless to say, I am impressed with their efforts and interactivity. They are on to something that Nespresso (their competitor) doesn’t really “get” quite yet.

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