How to Launch a Successful Team Corporate Blogging Program: Getting Buy in is Key

February 19th, 2010

cheerleaderOne of my 2010 tasks as the online marketing manager at ActiveState is to help define, launch and manage its formal blogging program throughout the year.

Just a month ago, I presented to our newly recruited blogging team, consisting of thirteen very brilliant Activators (a.k.a those who work at ActiveState). Those activators have a wealth of knowledge of the dynamic languages – which the company was not taking advantage of previously. Continue Reading How to Launch a Successful Team Corporate Blogging Program: Getting Buy in is Key

My Top Ten Takeaways From BlogWorld and New Media Expo

October 27th, 2009

My top ten from BlogWorld

Just last week, I attended BlogWorld and New Media Expo. It was jam packed with sessions giving businesses ideas on planning, executing and tracking social media (e.g., Twitter, Facebook, blogging, etc). All with the end goal of building your brand online and/or monetizing.

Each session can very well warrant a full blog post, but I am going to share my favorite key takeaways from a birds eye level – some points taken from multiple sessions.

If I was to sum it up what I have learned at the conference in a few words, it would be:

Social Media Success

Continue Reading My Top Ten Takeaways From BlogWorld and New Media Expo

26 Kick Butt Books Recommended, Mentioned or Tweeted at BlogWorld 2009

October 26th, 2009

Online Marketing BooksI have compiled a list of inspirational and educational books that may help you to kick butt with online marketing. These books can help you plan and execute social media tactics for your own personal brand or business. You can fast track your skills, grow and manage your own community, learn the ins and outs of Facebook, Twitter, Blogsphere and much more.

Some are fairly warm off the press and a few are on the top of my own “to read” list ( e.g., Trust Agents, Aug 09  and  Putting the Public Back in Public Relations, Mar 09 ).

Continue Reading 26 Kick Butt Books Recommended, Mentioned or Tweeted at BlogWorld 2009