SEO is More Important Today with Blended and Real-time Search

Over a week ago, I attended Internet Marketing Conference Vancouver (IMC). One of the sessions was:  “Search is Going Real Time: Will SEO Matter Anymore?” presented by Barbara Coll, CEO of WebMama. (I met her briefly that morning while volunteering at the SEMPO Canada booth and I found out that she was actually the one of the original founders of SEMPO!)

“Is SEO dead?”, she asked the crowd.

It was very quiet. No one answered and I thought to myself: “I sure hope it isn’t or I’d be in the wrong profession!”.

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How to Increase Your Online Exposure with Blended Search

You may or may not have noticed, but when you do a search on the top search engines, different kinds of results are creeping in all the time. Search results pages now display content that is beyond text links. These results contain a mix of web pages, video thumbnails, images, maps and local directory listings. This is an emerging trend and called “Blended” or “Universal” or some experts are coining it as “Search 3.0.” You can use this to your advantage by understanding how these results are considered and how you can present your company to have multiple results on these search results pages. You can also offer a richer and more interactive experience to your potential customers and possibly increase click-throughs to your site.

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