How to Increase Your Online Exposure with Blended Search

August 7th, 2008

Blended SearchYou may or may not have noticed, but when you do a search on the top search engines, different kinds of results are creeping in all the time. Search results pages now display content that is beyond text links. These results contain a mix of web pages, video thumbnails, images, maps and local directory listings. This is an emerging trend and called “Blended” or “Universal” or some experts are coining it as “Search 3.0.” You can use this to your advantage by understanding how these results are considered and how you can present your company to have multiple results on these search results pages. You can also offer a richer and more interactive experience to your potential customers and possibly increase click-throughs to your site.

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Optimizing Images for Search Engines

July 15th, 2008

I really like how simple and yet descriptive Matt Cutts from Google explains optimizing images in the video below. I wish everything about SEO was as simple to explain as the alt tag! For those of you who don’t know – Matt is the head guy who understands how Google reads your site and ranks it for the results – he knows the inside variables that make your website search engine friendly. Matt will never hand over the full recipe to success in Google though (as it can open up black hats to cheat the system), but his tips will help you!

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