How Redirects Can Help Your Online Marketing Efforts

November 10th, 2008

Using redirects for SEOWhat is a redirect?
A redirect is an instruction to browsers and robots (crawlers for the search engines that remember and rank your pages) that tells them to visit a new page instead of the one they landed on or requested. Also, the end user who types the replaced URL in the browser gets redirected to the new page without ever seeing the old page or one of those nasty “404 Page Not Found” error messages.

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