My 10 Business Intelligence Notes to Document With Google Annotations New Feature

December 14th, 2009

Google Annalytics AnnotationsLast Wednesday, I attended a Google Analytics webinar and I had a sneak peek of a lot of cool features.

My favorite new feature was the Annotations. It allows you to link your personal notes to the main time-line on your Google Analytics profile graphs. These Annotations are attributed to your login and can be viewed by others who have access to the same profile or you can choose to mark notes as private and only you see the notes.
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Twitter Can be a Fine Frenzy if Not Integrated Well Within Strategy

November 15th, 2009

Twitter bomb

Just last month, I was on the hunt for a new job and shortlisted for a few online marketing positions. One was with a local music management company and they asked me to do a brief top level online marketing audit for one of their artists called A Fine Frenzy during the interviewing process.

Problem
The company was concerned with social media “not really working” for A Fine Frenzy, and particularly Twitter. They questioned if Twitter can really help monetize online (sell) what-so-ever. They were skeptics about Twitter, because the artist (A Fine Frenzy) spent a lot of time on Twitter, gained a huge following (with over a million followers) and they are seeing dismal sales online for music as well as merchandise. Twitter wasn’t helping sales. They asked for my feedback.

“Well, let’s see…this may take a while, I’ll back to you tomorrow” I said.

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Ten Newest Apps for Twitter and My Favorite is Listorious

November 1st, 2009

My Fav is listoriousWell, it has been more than a year that I compiled a post “Every Twitter Term and Tool I Can Find”. It was my hottest blog post by far with over 140 inbound links and recurring traffic – it really surprised me (I’m not a popular blogger like Scoble). Soon after, I realized  that Twitter apps were being developed at a very fast capacity and too fast for myself. I tried to keep up with listing the newest Twitter apps on my post, but I gave up and came to a conclusion that it would be a full-time gig – I needed to focus on my day job.

Someone Envisioned the Opportunity with Listing Twitter Tools and it Wasn’t Me

A newly launched website called oneforty, lists all the latest and greatest twitter apps by category and popularity. So, I guess I was on to something a year ago? hmmn. But Laura Fitton (@pistachio) took it further and executed a great website with search and a social element of rating and commenting all the different apps. I think it is a really great site and a good way for her to monetize her Twitter book and possibly get affiliate payouts for paid apps!

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My Top Ten Takeaways From BlogWorld and New Media Expo

October 27th, 2009

My top ten from BlogWorld

Just last week, I attended BlogWorld and New Media Expo. It was jam packed with sessions giving businesses ideas on planning, executing and tracking social media (e.g., Twitter, Facebook, blogging, etc). All with the end goal of building your brand online and/or monetizing.

Each session can very well warrant a full blog post, but I am going to share my favorite key takeaways from a birds eye level – some points taken from multiple sessions.

If I was to sum it up what I have learned at the conference in a few words, it would be:

Social Media Success

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26 Kick Butt Books Recommended, Mentioned or Tweeted at BlogWorld 2009

October 26th, 2009

Online Marketing BooksI have compiled a list of inspirational and educational books that may help you to kick butt with online marketing. These books can help you plan and execute social media tactics for your own personal brand or business. You can fast track your skills, grow and manage your own community, learn the ins and outs of Facebook, Twitter, Blogsphere and much more.

Some are fairly warm off the press and a few are on the top of my own “to read” list ( e.g., Trust Agents, Aug 09  and  Putting the Public Back in Public Relations, Mar 09 ).

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