Egonomics Can Cost Your Business Money with Landing Page Optimization

Just this past Tuesday night, I attended Vancouver’s Search Engine Marketing Meetup and Raquel Hirsh from Wider Funnel presented “The Six Landing Page Success Factors” (also known as landing page optimization). Landing Page optimization has been popular for the last 2 years or so for web savvy marketers, but becoming more of a “buzz word” for traditional business and marketing folks.

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Twitter Coffee Wars – Nespresso Roll Over, Tassimo is on to Something

Yesterday I had a sneak peek of a fairly good social media strategy on twitter with Tassimo Canada (coffee machines and capsules). Being a huge coffee lover myself (it’s on  my twitter bio), I think that is why I was a target of this campaign. Next week, I will be receiving a Tassimo coffee machine with a starter kit for free!

Even though I did say “fairly good social media strategy”, there’s lots of room for improvement with Tassimo’s Twitter campaign (maybe they have plans on rolling out a more integrated plan in near future?). Needless to say, I am impressed with their efforts and interactivity. They are on to something that Nespresso (their competitor) doesn’t really “get” quite yet.

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SEO is More Important Today with Blended and Real-time Search

Over a week ago, I attended Internet Marketing Conference Vancouver (IMC). One of the sessions was:  “Search is Going Real Time: Will SEO Matter Anymore?” presented by Barbara Coll, CEO of WebMama. (I met her briefly that morning while volunteering at the SEMPO Canada booth and I found out that she was actually the one of the original founders of SEMPO!)

“Is SEO dead?”, she asked the crowd.

It was very quiet. No one answered and I thought to myself: “I sure hope it isn’t or I’d be in the wrong profession!”.

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Twitter May Bring More Site Traffic and Conversions Than You Know

You should be able to see traffic to your website from Twitter as a “referral” in your analytics software. That is, if you are spending a fair amount of time interacting on Twitter, helping others, tweeting your blog posts/service offerings and actually have the your website url in your profile. This data of “website referrals” is good, but doesn’t really tell you (the site owner) insightful metrics for twitter.

Also, interesting is that the leading analytics software (aka Google) data may only track 50% of the Twitter traffic you are actually receiving.

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How to Improve Google Pay Per Click Campaigns and Landing Pages

I  decided to analyzed five (5) samples of Google Pay-per-click campaigns.  I  wanted to evaluate and share the basic best practices of Pay-per-click campaign setup (there’s more advanced tactics to take things further- we can talk about those in later posts though).

The two basic areas I wanted to evaluate are:

1. If the samples had effective ad campaign copy that matched the keyword search term  I have chosen.
2. If the ad connects well to the landing page and is the landing page effective from my point of view.

For the most part, the samples I have chosen needed the ad campaign as well as the landing page refined. This  exercise was an eye opener for myself on how many Pay-per-click campaigns and matching landing pages  need  optimization!

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