My Top Ten Takeaways From BlogWorld and New Media Expo

Just last week, I attended BlogWorld and New Media Expo. It was jam packed with sessions giving businesses ideas on planning, executing and tracking social media (e.g., Twitter, Facebook, blogging, etc). All with the end goal of building your brand online and/or monetizing.

Each session can very well warrant a full blog post, but I am going to share my favorite key takeaways from a birds eye level – some points taken from multiple sessions.

If I was to sum it up what I have learned at the conference in a few words, it would be:

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26 Kick Butt Books Recommended, Mentioned or Tweeted at BlogWorld 2009

I have compiled a list of inspirational and educational books that may help you to kick butt with online marketing. These books can help you plan and execute social media tactics for your own personal brand or business. You can fast track your skills, grow and manage your own community, learn the ins and outs of Facebook, Twitter, Blogsphere and much more.

Some are fairly warm off the press and a few are on the top of my own “to read” list ( e.g., Trust Agents, Aug 09  and  Putting the Public Back in Public Relations, Mar 09 ).

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Learn Social Media Advanced Tactics at BlogWorld and New Media Expo

It will be my second time around to attend BlogWorld and New Media Expo in Las Vegas. I am heading there for this week/weekend’s conference. And boy, I am pumped because it is a great way to learn social media advanced tactics!

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Egonomics Can Cost Your Business Money with Landing Page Optimization

Just this past Tuesday night, I attended Vancouver’s Search Engine Marketing Meetup and Raquel Hirsh from Wider Funnel presented “The Six Landing Page Success Factors” (also known as landing page optimization). Landing Page optimization has been popular for the last 2 years or so for web savvy marketers, but becoming more of a “buzz word” for traditional business and marketing folks.

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Twitter Coffee Wars – Nespresso Roll Over, Tassimo is on to Something

Yesterday I had a sneak peek of a fairly good social media strategy on twitter with Tassimo Canada (coffee machines and capsules). Being a huge coffee lover myself (it’s on  my twitter bio), I think that is why I was a target of this campaign. Next week, I will be receiving a Tassimo coffee machine with a starter kit for free!

Even though I did say “fairly good social media strategy”, there’s lots of room for improvement with Tassimo’s Twitter campaign (maybe they have plans on rolling out a more integrated plan in near future?). Needless to say, I am impressed with their efforts and interactivity. They are on to something that Nespresso (their competitor) doesn’t really “get” quite yet.

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