Twitter Can be a Fine Frenzy if Not Integrated Well Within Strategy

Just last month, I was on the hunt for a new job and shortlisted for a few online marketing positions. One was with a local music management company and they asked me to do a brief top level online marketing audit for one of their artists called A Fine Frenzy during the interviewing process.

Problem
The company was concerned with social media “not really working” for A Fine Frenzy, and particularly Twitter. They questioned if Twitter can really help monetize online (sell) what-so-ever. They were skeptics about Twitter, because the artist (A Fine Frenzy) spent a lot of time on Twitter, gained a huge following (with over a million followers) and they are seeing dismal sales online for music as well as merchandise. Twitter wasn’t helping sales. They asked for my feedback.

“Well, let’s see…this may take a while, I’ll back to you tomorrow” I said.

Continue Reading Twitter Can be a Fine Frenzy if Not Integrated Well Within Strategy

Ten Newest Apps for Twitter and My Favorite is Listorious

Well, it has been more than a year that I compiled a post “Every Twitter Term and Tool I Can Find”. It was my hottest blog post by far with over 140 inbound links and recurring traffic – it really surprised me (I’m not a popular blogger like Scoble). Soon after, I realized  that Twitter apps were being developed at a very fast capacity and too fast for myself. I tried to keep up with listing the newest Twitter apps on my post, but I gave up and came to a conclusion that it would be a full-time gig – I needed to focus on my day job.

Someone Envisioned the Opportunity with Listing Twitter Tools and it Wasn’t Me

A newly launched website called oneforty, lists all the latest and greatest twitter apps by category and popularity. So, I guess I was on to something a year ago? hmmn. But Laura Fitton (@pistachio) took it further and executed a great website with search and a social element of rating and commenting all the different apps. I think it is a really great site and a good way for her to monetize her Twitter book and possibly get affiliate payouts for paid apps!

Continue Reading Ten Newest Apps for Twitter and My Favorite is Listorious

My Top Ten Takeaways From BlogWorld and New Media Expo

Just last week, I attended BlogWorld and New Media Expo. It was jam packed with sessions giving businesses ideas on planning, executing and tracking social media (e.g., Twitter, Facebook, blogging, etc). All with the end goal of building your brand online and/or monetizing.

Each session can very well warrant a full blog post, but I am going to share my favorite key takeaways from a birds eye level – some points taken from multiple sessions.

If I was to sum it up what I have learned at the conference in a few words, it would be:

Continue Reading My Top Ten Takeaways From BlogWorld and New Media Expo