Analyzing Your Website Data – Onsite Search is a No-Brainer

October 4th, 2010

onsite search analysisDo you feel like a reporting squirrel (a term coined by Avinash Kaushik) that does nothing actionable with your web metrics because no one else embraced data-driven culture within your organization? I felt that way in the past, but not so much lately.

Data-Driven Culture
I am very proud to be a web analyst (part of my many roles at ActiveState) so I can help improve site conversions and increase site traffic. Recently our marketing team has been stepping up and fixing many actionable areas (website improvements, SEO, conversion funnels etc.) based on my monthly data analysis and recommendations. This is totally awesome that we are embracing a data-driven culture as a team – more so now, since our new website launched! I cannot stress how important it is to have team members to see the value, understand the priority and pitch in with content -  it is a collaborative process.  One thing I want to stress though, is the web analyst has to evangelize and educate the team on how to become data-driven…and don’t give up -  if it is you who wears that hat!

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15 Reasons Why You Should Take the Certified Web Analyst Test

August 16th, 2010

web analyst certificate testAs of August 2, 2010, the Web Analytics Association (WAA) has launched it’s formal Web Analyst Certification Program™. It is a voluntary certification program that is offered worldwide at 60 testing centers. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Certification will be issued to each qualified person upon meeting WAA’s required education, experience, and examination requirements.

I am a huge fan of the certification test and just registered myself. I am waiting for confirmation back to when my test date will be (I’m hoping in September).

Update Sept 9th, 2010 - I have officially passed the exam and now a Certified Web Analyst (The very first person in Western Canada – how sweet is that!). View the list of Web Certified Analyst here.

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It’s ok to be a Stalker – Google Remarketing Really Rocks

August 4th, 2010

stalker adsJust this past March, Google launched remarketing (also known as retargeting) in Google Adwords. I like to call them “stalker ads” when trying to explain it to other folks. Prior to Google launching, retargeting has been around for a few years, but mostly available on enterprise-like ad serving platforms used by larger agencies with gigantic budgets.

So what is retargeting? My 140 character description

Serving particular ads on external sites to audiences who have visited certain pages on your site with certain actions (ie. conversions)

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My Top Key Takeaways From SMX Advanced 2010

June 21st, 2010

search funnelJust two weeks ago I attended SMX Advanced in Seattle. It was my third year attending and it was an impressive conference on search engine marketing (it included tracks on  paid search, search engine optimization and social media). Continue Reading My Top Key Takeaways From SMX Advanced 2010

My Picks for SMX Advanced in Seattle 2010

May 30th, 2010

SMX Seattle 2010In just over a week, I will be heading down to Seattle to attend Search Marketing Expo (SMX) Advanced.  I decided that I am going to take the Amtrak train from Vancouver and try it out – seems like a good idea for a hassle-free commute and I can work on the computer or simply read my analytics book that I have not yet completed.

I just realized that the conference is sold out -  I’m happy that I registered early.

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