About

Shannon Yelland has over twelve years online marketing experience and currently working at www.activestate.com as the Online Marketing Manager. She is a passionate blogger, web analytics enthusiast, search engine marketing and social media geek.

Search engine optimization and analytics has always been on the forefront of Shannon’s investment of time. She attends various conferences and seminars in North America throughout the year to keep up with the trends, strategies and best practices of online marketing, for example:

  • eMetrics and SMX Toronto (2010)
  • SMX Advanced Seattle (2008, 2009, 2010)
  • BlogWorld Expo, Las Vegas (2008, 2009)
  • SMX West  (2008)
  • Internet Retailer Conference Expo, San Jose (IRCE) (2007, 2008)
  • Miva Merchant conference and training, San Diego (2006, 2007)
  • Various local association seminars & meetups in Vancouver: IIMA, BCAMA, BCAIMS, IMC and more
  • Various  online training and webinars.

Successful projects within Shannon’s portfolio cover such initiatives:

  • Implementing advanced web analytics tracking, consulting with key stake holders and defining custom KPI dashboards
  • Online marketing consultations/strategy and implementation for all search engine marketing (SEM)
  • Social media strategy, management, execution and training. (SMM)
  • Pay per click strategies and implementation
  • Search engine optimization and advanced web analytics (SEO)
  • Online store design, strategy, implementation, management and conversion optimization

Proud Member of:

Google Adwords Certified IIMA SEMPO Web Analytics Association