Comparison of Twitter Productivity Tools Part 1 – Team Applications

Just over two months weeks ago, I started at my new job as the online marketing manager at ActiveState. One of my many responsibilities for 2010 is to define it’s social media strategy, roll out the different tactics, grow/massage selected social media networks and to train other staff to participate. And so I was on my first mission, which was to  hunt for my first productivity tool – a tool that a team can use for Twitter.

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My 10 Business Intelligence Notes to Document With Google Annotations New Feature

Last Wednesday, I attended a Google Analytics webinar and I had a sneak peek of a lot of cool features.

My favorite new feature was the Annotations. It allows you to link your personal notes to the main time-line on your Google Analytics profile graphs. These Annotations are attributed to your login and can be viewed by others who have access to the same profile or you can choose to mark notes as private and only you see the notes.
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Twitter Can be a Fine Frenzy if Not Integrated Well Within Strategy

Just last month, I was on the hunt for a new job and shortlisted for a few online marketing positions. One was with a local music management company and they asked me to do a brief top level online marketing audit for one of their artists called A Fine Frenzy during the interviewing process.

Problem
The company was concerned with social media “not really working” for A Fine Frenzy, and particularly Twitter. They questioned if Twitter can really help monetize online (sell) what-so-ever. They were skeptics about Twitter, because the artist (A Fine Frenzy) spent a lot of time on Twitter, gained a huge following (with over a million followers) and they are seeing dismal sales online for music as well as merchandise. Twitter wasn’t helping sales. They asked for my feedback.

“Well, let’s see…this may take a while, I’ll back to you tomorrow” I said.

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