Get Your Data Analytics On at eMetrics Summit San Francisco

March 25th, 2015

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So it’s that time of year for eMetrics San Francisco (March 31 – April 2) and it is going to be a superb conference to learn a ton at! I’m also excited to be attending the DAA Gala event!

If you are still contemplating on attending this conference, feel free to contact me for a discount code.

Here are the sessions I plan on attending myself for the main three days:

Tuesday March 31, 2015


Bring Order to Your Tagging Chaos with Data Quality Assurance

Julien Coquet, HubScan Inc.

9:10 – 10am

A Customer Centric Data Philosophy

Jim Sterne, EMetrics Summit

10:30 – 11:15am

Five Big Analytics Project Lessons

Jim Cain, Napkyn

11:20 am – 12:05pm

Making Marketing Analytics More Relevant to the C-Suite

Laura Patterson, VisionEdge Marketing

12:30 – 1:30pm

Lunch and Learn – Maximizing Impact Via Interactive Storytelling

David Millrod, Insight Rocket

1:30 – 2:15pm

Keynote: The Prediction Effect, The Data Effect, and the Persuasion Effect

Eric Siegel, PhD, Predictive Analytics World

2:35 – 3:25pm

RoundTable: Nobody Knows The Trouble I’ve Seen

3:55 – 4:40pm

Advanced Mobile App Tracking

Ole Bahlmann, Independent Consultant

4:45 – 5:30pm

Big Data Without The Hype

Gary Angel, EY

Wednesday April 1, 2015

8:45 – 9:05am

5 Reasons Why Unified Marketing is No Longer a Myth

Jay McCarthy, Tealium

9:05 – 10am

Streamlining and Democratizing Big Data Insights

Colin Sheppard, QVC

10 – 10:45am

Speed Networking

11:15 am – 12pm

Optimimal B2B Marketing Attribution Analysis Techniques

May Xu, LinkedIn

12:55 – 1:15pm

Deploy Data Quality Best Practises and Win Big!

Rob Seolas, ObservePoint, Doug Jensen, ObservePoint

1:15 – 2pm

How Are You Ads Faring on Facebook?

Fred Leach, Facebook

2:15 – 3:00pm

RoundTable: The One Weird Trick I Wish I’d Known Sooner

3:30 – 4:15pm

MIgrating Google Analytics Premium to Universal

Seed The Web

4:15 – 5pm

Data-Driven PR Measurement

Sandra Fathi, Affect


DAA Awards for Excellence Gala

Thursday, April 2, 2015

8:45 – 9:05am

Mobile Search: The Future is Online to Offline

Adarsh Nair, Marchex

9:05 – 10am

Digital Analytics: Ur Doing All Wrong!

Tim Wilson, Web Analytics Demystified

10 – 10:45am

Analytic Thinking Exercise

11:15 – 12pm

ESPN’s Mobile Analytics Implementation Framework

Chris Meares, MaassMedia

1:25 – 2:10pm

Tag Management – Not Just for Breakfast Anymore

Micheal Eves, AT&T

2:15 – 3pm

Integrating Advanced Analytics and Modelling into Your Organization

Beverly Wright, BKV

3:30 – 4:15pm

How to Present Results to Get Results

Lea Pica, Prudential Financial

4:15 – 5pm

Goal Setting For Digital Measurement Success

Kayden Kelly, Blast Analytics & Marketing

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