It will be my third time to attend BlogWorld and New Media Expo in Las Vegas. I am heading there this week. And boy, I am pumped because it is a great way to learn social media advanced strategies and tactics!
The 2010 BlogWorld & New Media Expo will take place at the Mandalay Bay Convention Center, beginning with the exclusive Social Media Business Summit (TM) conference on October 14th and continuing with the BlogWorld & New Media Expo and Conference October 15th-16th. Visit BlogWorld Expo website here.
The 3 days are jammed pack and at any given time you have a choice of up to 10 different tracks. There are some tracks where I wish I can be in two places at one time, but I guess I will have to share notes over a drink with a conference buddy.
Here are my top picks for tracks that I plan to attend:
Thursday October 14
- The Art & Science of Scaling Social Media – Bringing together earned social media and paid media, when done correctly, can generate a perfect storm of credibility and reach – in many ways, the Holy Grail of the socialweb. Earned media is incredibly expensive to generate, and it’s difficult to get it to a mass audience, regardless of how credible it is. Paid media reaches tons of eyeballs, but does it really win hearts and minds? SMG has worked with clients on a number of very successful programs to marry the two using social ad platforms like Twitter, Digg, Outbrain and others. Results include average click-through rates of over .8% and as high as 4.11% and re-ignition of conversations around important issues.
Speaker: Maggie Fox
- How to Turn Fans Into Fans and Customers – Combining User Generated Content, Intentional Communities, and Lead Generation into a Business That Generates Profit
How do you stand out, work less, and get those vaunted social communities, and people, to actually create quality content that turns your idea into a business instead of a time-sucking hobby? By turning your community – whether a social network or a simple blog with comments – into a business system that allows you to contact, influence, and gain the trust of your audience, so you can generate results. In this presentation we’ll share results, for the first time, from 3 case studies.
Speaker: Declan Dunn
- Like it or Spike it: A Hard Look at Social Media Case Studies – Social media marketing can work miracles on a shoestring budget, but it can also blow up in your face. In this session, two veteran social media strategists, Dave Peck and David Griner, debate recent case studies — and give the audience a chance to pass judgment as well.
Speakers: Dave Peck and David Griner
- How To Survive a Snark Attack – A key reason businesses delay entering the world of blogging and new media is the fear of swimming in shark-infested waters. Even long-time bloggers may not be prepared to handle negative comments or a full-out assault by Internet trolls or brandjackers. Connie Reece and Jennifer Wojcik have “been there, done that” when it comes to interacting with a wide variety of people online. This fast-moving, fun presentation will include examples from personal experience, case studies, and ample time for Q&A.
Speakers: Jen Wojcik,Connie Reece
Friday October 15
- Social Media and SEO: Boost Engagement & Revenue Through Blog Content - Combining SEO best practices with social media marketing can amplify the reach and traffic for blogs by building a Cycle of Social Media Interaction. This session will explore: – How bloggers can leverage keyword research to develop a blog editorial calendar – Create and promote optimized content – How to increase exposure, fans/friends/subscribers and inbound links – How to increase search and social media traffic – How to mine community conversation data to further refine content strategy that continues the cycle.
Speakers: Lee Odden
- How to Run a Successful Webinar Business from Your Blog – Webinars are one of the best ways to gain your readers attention, teach them some valuable content, and share with them ways they can achieve their goals within their niche. The top marketers are using the webinar platform more and more now because it allows you to 1. Captivate your audience for a longer focused amount of time, 2. Build report with them and 3. Generate more sales with your products or services. Learn how to run and promote a webinar the right way to generate a 6 figure and make your audience love you even more.
Speakers: Lewis Howes
- PR in a 2.0 World – The More Things Change, The More They Stay The same – Going beyond PR 101, this panel will discuss how public relations and social media continue to adapt to a 2.0 world. In a 2.0 world, everyone is an influencer, social networks continue to spread news – both real and fake – but public relations still works with corporations on messaging and outreach. The question is how, and we’ll touch upon that in this panel.
Speakers: Dave Fleet,Jeremy Pepper,Todd Defren
- Moving from Social Media to Social Customer Relationship Management (Social CRM) : For the past few years we have seen more and more organizations eagerly get involved with social media to build up their networks, market their products and services, and advertise their solutions. Social CRM is the strategy that moves organizations from going beyond fans and followers to actually looking at customers and creating and empowering advocates. Social CRM has been a widely covered and debated topic lately and we will explore what exactly Social CRM is. Social CRM is the evolution of CRM so YES we will be covering traditional CRM as well. Attendees of this session will leave with the following: * An understanding of what CRM is and why this is the backbone of Social CRM * A clear understanding of what Social CRM is *
Speakers: Jacob Morgan and Brent Leary
- The Future of Web Video - Speaker/Artist(s) Info: Jim Louderback, Dick Glover, Susan Bratton
Saturday Oct 16
- The 7 Harsh Realities of Blogging for Bucks - Every “make money online” guru wants to tell you how easy it is to find customers with blogs, Facebook, and Twitter. The reality is, though, business and social media aren’t always a smooth mix. Learn about the pitfalls of making money with your blog (and how to do it right) from Brian Clark, Darren Rowse, and Sonia Simone, all of whom have built profitable businesses by combining progressive social media with business street smarts.
Speakers: Darren Rowse, Brian Clark, Sonia Simone
- The Web Browser is Dead, The Apps are taking over - There are people who walk around today checking Facebook and Twitter, reading their favorite blogs, looking at their RSS feeds and watching their Internet video — and they aren’t using a Web browser to do any of it. In fact, they aren’t even using a computer! The “app” is replacing Web browsers. We’ve got apps on our iPhones, iPads and Android phones. Soon every portable device will have an app store and even more people will be using apps, not Web browsers. But have no fear, they still want the same content, they still want to read our blogs and watch our videos. They just want to use apps to do it. Plus, apps can possibly give us a better way to monetize our content. Find out how you can get your blog or podcast out to your audience using an app — even if you are not a programmer.
Speakers: Gary Rosenzweig
- From Blog to Book – Why do some bloggers become authors, while others can’t get a contract? What do publishing companies look for? This panel will include tips and information from both authors and a representative from the publishing industry.
Speaker/Artist(s): Warren Whitlock,Stephanie,Brian Solis,Ellen Gerstein,Simon Salt
- Building an Irresistible Private Membership Community: Paid membership communities are popping up all over the place as a way to offer more exclusive content and access to people with a specific interest or goal. In order for a private membership community to succeed, you’ll need to offer the right benefits not only to entice people to join, but to ensure that they stay. That’s what we’ll focus on in this session: creating value, converting visitors to paying members and keeping them coming back month after month.
Speakers: Patrick O’Keefe,Lara Kulpa,Jeremy Wright,Chris Garrett
- Closing Keynote Talk Show – We set the bar high last year with our closing keynote talk show, and this year we’re raising that bar. Our host for the event is Rob Barnett, Founder and CEO of MyDamnChannel. It will be a packed house as Rob interviews Adam Carolla, host of the Adam Carolla Show (among others!), the talkative half of the comedy/magic team of Penn & Teller, Penn Jillette, “The Mirror Test” author and former Kodak CMO, Jeff Hayzlett, and web TV host, Cali Lewis. The show begins at 5:00, but get here early, you’ll want to land a seat for this one. I can’t promise that we’ll be passing around a bottle of wine this year, but I can guarantee a good time will be had by all.
Speakers: Rob Barnett, Adam Carolla, Penn Jillette, Jeff Hayzlett, Cali Lewis
Stay tuned, I have plans to blog about my key takeaways for the whole expo!
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