15 Reasons Why You Should Take the Certified Web Analyst Test

August 16th, 2010

web analyst certificate testAs of August 2, 2010, the Web Analytics Association (WAA) has launched it’s formal Web Analyst Certification Program™. It is a voluntary certification program that is offered worldwide at 60 testing centers. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Certification will be issued to each qualified person upon meeting WAA’s required education, experience, and examination requirements.

I am a huge fan of the certification test and just registered myself. I am waiting for confirmation back to when my test date will be (I’m hoping in September).

Update Sept 9th, 2010 - I have officially passed the exam and now a Certified Web Analyst (The very first person in Western Canada – how sweet is that!). View the list of Web Certified Analyst here.

Here Are 15 Reasons Why You Should Take The Certified Web Analyst Test:

  1. You really know advanced web analytics – but everyone and their nephew says they do to. And you want to prove it somehow.
  2. You want to compliment and formalize the Web Analytics Award of Acheivement or the Certificate in Web Intelligence courses you recently completed.
  3. You want some sort of a leverage for a raise at your current job.
  4. You want to pay the government the least possible at tax time, so you need another tax right-off.
  5. You cringe when you see job opportunities that say “must be a Google Analytics guru” and you are pretty sure there must be millions of users that fit into that category and it definitely does does not equate to “web analytics professional” – at least in your perspective. You also believe that who ever uses “guru” in any job description, should really be shot!
  6. On the other side, you dislike when you see organizations post positions up that say “must know Omniture”. You know they are “fixated” on the tool and not the skill-set. Your baffled, because you may have experience with 3 other web analytics tools, architected code for advanced tracking, read extensively, learned the ins and outs from the Yahoo Web analytics groups,  became an excel master with KPI dashboards and consulted extensively with the marketing and executive team on how to optimize online ROI. You wonder why these organizations don’t understand that learning a different tool is actually the easy part.
  7. You want to be  a part of a movement that educates potential employers that it is all about the knowledge, experience and expertise of best practices of web analytics and it’s not about the tools. And you know that the certification backs up that argument.
  8. You want to understand what you don’t know about Analytics. (I bet you won’t come out with a 100%, as it is tough. Trust me, I already took the ‘test of the test” back in April, 2010. And now I am signed up for the real thing and know I have to brush up in some areas.)
  9. Your company pays for certification tests – you need to take advantage of it.
  10. You’re a lifetime student and a tad bored. You feel the need to do another certification test.
  11. You want to complete Avinash Kaushik’s  “Web Analytics 2.0: The Art of Online Accountability & Science of Customer Centricity” or Jim Sterne’s “Social Media Metrics: How to Measure and Optimize Your Marketing Investment” or Brian Cliftons “Advanced Web Metrics with Google Analytics“, but somehow haven’t had the time to do so yet, so you want to use something as an excuse as a deadline to complete it (them) by.
  12. You need something new to talk about with your colleagues.
  13. You want to stand out of the crowd and be part of a high demand area of expertise in near future. (I truly believe that there is going to be a shortage of this skill-set in near future. )
  14. You want to get listed on the Web Analytics Association website as a Certified Web Analysts™, but at the same time you are curious why they don’t offer links to your personal blog or your LinkedIn profile for your personal branding if you are listed on the site.
  15. You want to eventually migrate to a job with more focus and pay. Even though today, some small-mid sized organizations ask for you to be a jack of all trades (in charge of SEO, SEM, social media, as well as web analytics). Some will branch out those roles sooner or later you’re hoping (if their model is scalable). You might as well be the web analytics expert. It will be easier to replace the SEM and SEO manager (in-house or outsourced) but not the web analytics role, because it is a niche skill in demand -  so in the end, it will be more pay.

So are you up for to the challenge yourself? Find out what knowledge is required for the certification test here and register.

Want to share your take on why you should take the Certified Web Analyst Test? Feel free to comment below!

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11 Responses to “15 Reasons Why You Should Take the Certified Web Analyst Test”

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  2. Jim Novo on August 24, 2010 6:31 am

    Shannon, that’s a great list! And thanks so much for helping us out with “Test the Test”.

  3. Vicky Brock on August 24, 2010 7:16 am

    And reason 16 – when you pass, as I’m sure you will, you get a very fine certificate and digital badge of pride. My certificate’s on the wall already and I just used my little certified web analyst logo in a formal bid for work to help stand out from the crowd. Good luck!

  4. Jim Sterne on August 24, 2010 8:17 am

    Reason #17
    I will be so proud of you I won’t be able to sleep for a week! Avinash recently tweeted that a “Guru” talks the talk and a Guru does the work. If you pass, you will have proven to any and all that you are a Guru.

  5. Chris Goward on September 16, 2010 8:34 am

    Congratulations on the certification, Shannon!

  6. Future WebAnalyst on September 16, 2010 11:02 am

    any thoughts on the exam? tips for preparation and passing?

  7. admin on September 16, 2010 8:30 pm

    Well, Future Web Analyst this test is hard!

    I can’t give you a straight up answer. But I will share you my exposure.

    - Read Avinash’s books as well as Brian Cliftons.
    - Dig in and use web analytics to improve your online efforts whatever that is (SEO, PPC, website optimization)
    - Take UBC’s Web analytics courses
    - Emerse yourself and read the Yahoo Web Analytics mailing list on a daily basis
    - Attend eMetrics conferences
    - Become a WAA (Web Analytics Association) member and attend webinars.

  8. Rob McLaughlin on November 2, 2010 3:13 am

    Great list – I have shared it with several people who have asked me about the certification recently.

    You didn’t mention the WAA pin badge that arrived at my desk yesterday! Surely that is worth an extra reason?

  9. admin on November 2, 2010 8:01 am

    Yes, good point Rob. I think the WAA pin badge is an extra reason for sure!
    (I just received mine last week with the official certificate as well)

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