I have compiled a list of inspirational and educational books that may help you to kick butt with online marketing. These books can help you plan and execute social media tactics for your own personal brand or business. You can fast track your skills, grow and manage your own community, learn the ins and outs of Facebook, Twitter, Blogsphere and much more.
Some are fairly warm off the press and a few are on the top of my own “to read” list ( e.g., Trust Agents, Aug 09 and Putting the Public Back in Public Relations, Mar 09 ).
So how did I find out about these books?
- Some were at the Barnes and Noble bookstore kiosk at BlogWorld and New Media Expo 2009.
- Some were mentioned on #BWE09 Twitter stream at BlogWorld during the conference by the attendees.
- Some were recommended by speakers at BlogWorld 2009.
Here they are in alphabetical order by title:
#1 – All a Twitter (Buy ALL a Twitter from Amazon)
Author: Tee Morris
Twitter! Everyone’s talking about it. Its membership grew over 700% in just one year! Now, learn how to make the most of Twitter–in your personal life, your business, everywhere! All a Twitter delivers quick, smart answers to the questions everyone’s asking about Twitter: What’s it about? What’s it good for? Is it worth your time? How do you get started? Where can you find great Twitter feeds to follow? How can you build a worldwide audience for your own Tweets. You name it, Tee Morris answers it–and shows you exactly how to do it, step-by-step, in plain English. No experience? Looking for something new to do with your Tweets? No problem: this is the Twitter book for everyone!
#2 – Be The Media (Buy Be The Media from www.bethemedia.com)
Author: David Mathison
For authors, filmmakers, bands, bloggers, and TV/radio hosts: Inexpensively create and widely distribute your message. Self-publish your book, music, film, podcast, or blog,
without selling your royalties, rights, or souls in the process.
#3 – Crush It! Why Now is The Time to Cash in With Your Passion. (Buy Crush It! from Amazon)
Author: Gary Vaynerchuk
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business.
#4 – Dont make me think: A Common Sense Approach to Web Usability, 2nd Edition (Buy Don’t Make Me Think from Amazon)
Author: Steve Krug
Five years and more than 100,000 copies after it was first published, it’s hard to imagine anyone working in Web design who hasn’t read Steve Krug’s “instant classic” on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don’t be surprised if it completely changes the way you think about Web design.
#5 – Envisioning Information (Buy Envisioning Information from Amazon)
Author: Edward Tufte
Tufte presents a collection of some the best examples of information design ever invented, and some of the worst examples. And then he goes into the underlying principles that make the great ones sing out. This book will be really helpful to any web page designer, UI designers, statisticians, cartographers, scientists, or anyone concerned with presenting dense information in a clear way.
#6 – Everything Counts (Buy Everything Counts from Amazon)
Author: Gary Ryan Blair
Everything Counts! is an execution strategy for inspiring excellence and driving exceptional results. Too many people and organizations are mired in a mediocrity of their own making. They focus their attention and efforts on getting the big things right, but they ignore the little things that often make a big difference. As a result, reputations are damaged, brands diluted, and loyalty is lost by blatant disregard for the small stuff which negatively impacts the customer experience. For years, we’ve been taught not to sweat the small stuff, but in the real world of business, Everything Counts.
#7 – FBML Essentials – Facebook Markup Language Fundamentals (Buy FBML Essentials from Amazon)
Author: Jesse Stay
Do you have an idea for a Facebook application? With FBML Essentials, you’ll learn how to build it quickly using the Facebook Markup Language (FBML) and other easy-to-use tools in the site’s framework. If you can develop a website with HTML, writing a Facebook application with the help of this book will be a breeze.
#8 – Fail Nation (Buy Fail Nation from Amazon)
Author: Ben Huh
From the underbelly of the nuts behind hit websites failblog.org and icanhascheezburger.com comes FAIL Nation, your silent guide and handler to the not-even-close-to-perfect nation of FAIL, chock-full of irrelevant tips and useless suggestions about why to shop, who to eat, and when to see. So fasten your exit and check for the nearest seatbelt—your FAIL plane departs now.
#9 – Grammar Girl’s Quick and Dirty Tips for Better Writing (Buy Grammar Girl’s Quick and Dirty from Amazon)
Author: Mignon Fogarty.
Mignon Fogarty, a.k.a. Grammar Girl, is determined to wipe out bad grammar—but she’s also determined to make the process as painless as possible. A couple of years ago, she created a weekly podcast to tackle some of the most common mistakes people make while communicating. The podcasts have now been downloaded more than twenty million times, and Mignon has dispensed grammar tips on Oprah and appeared on the pages of The New York Times, The Wall Street Journal, and USA Today.
#10 – Graph Out Loud (Buy Graph Out Loud from Amazon)
Author: Ben Huh
GraphJam.com was founded in February 2008 with one mission: to rescue pie charts, Venn diagrams, decision trees, and other graphs from the terminal boredom of the office. Instead of using Excel and PowerPoint to report third- quarter sales or graph capital expenditures versus amortization, GraphJam.com users applied those tools to Jay-Z’s song “99 Problems” and Yoda’s advice to Luke Skywalker. The result is a thriving community with millions of web visitors whose creativity has produced thousands of graphs and a hilarious new interpretation of pop culture.
#11 – I’m on Facebook, Now what? : How to Get Personal, Business, and Professional Value from Facebook (Buy I’m on Facebook Now What from Amazon)
Author: Jesse Stay
Facebook is one of the hottest websites in today’s world, and is having a major impact on career and business. This book explains the different parts of Facebook and helps you understand how you can get the most out of your Facebook account. It helps you understand what you could or should do in Facebook to further your career, business, or job.
#12 – Managing Online forums: Everything You Need to Know to Create and Run Successful Community Discussion Boards (Buy Managing Online Forums from Amazon)
Author: Patrick O’Keefe
Every day, millions of users log on to their favorite online forums and interact with others to get advice and discuss everything from the latest news and trends to their hobbies to their professions to whatever else strikes their fancy. Administrators have to lead these communities, deal with difficult users, and choose moderators. Legal constraints, spammers, and technical issues can turn the excitement of running an online community into chaos. With the right guidance, however, running forums can be a pleasure. Patrick O’Keefe has spent years developing and managing online communities. Now, he shows readers how to make the right decisions about every aspect of their forums.
#13 – Online Marketing Inside and Out (Buy Online Marketing Inside Out from Amazon)
Authors: Brandon Eley, Shayne Tilley
Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online – whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online marketing.
With so many potential customers online this book will show you how to reach and interact with them through podcasting, blogs, social networks, video, email, and contextual advertising. This book doesn’t just cover the basics, it is inspiring reading for anyone looking for new ways to reach new and larger customer bases.
#14 – Putting the Public Back in Public Relations: How Social Media is Reinventing PR. (Buy Putting The Public Back in Public Relations from Amazon)
Authors: Brian Solis, Deirdre Breakenridge
Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.
#15 – Selling The VP of No (Buy Selling The VP of No from Amazon)
Author: Dave Gray
He might be your sales prospect, your boss, an investor, or the chairman of the board. He is also one tough dude. He has to be. Every hour of every day, someone tries to sell him something. He has one way to deal with them: Say “NO.” It’s brutally simple, but it works, because most people are simply a waste of his time. Selling Stars know how to break through that tough exterior and get the VP of NO to listen to their story. In this short, visual book, you will learn the secrets of the Selling Stars: how to turn the VP of NO into the VP of GO!
#16 – Social Media is a Cocktail Party: Why You Already Know the Rules of Social Media Marketing (Buy Social Media is a Cocktail Party from Amazon)
Authors: Jim Tobin, Lisa Braziel
“Corporate marketers charging into the unfamiliar waters of social media can have the same effect as crashing a cocktail party uninvited and uninformed about rules, etiquette and people–thereby alienating the very communities they’re trying to reach. That’s why “Social Media is a Cocktail Party” is such a useful paradigm for understanding how best to understand the strategy and tactics for marketing on the social web.
#17 – Ten Golden Rules of Online Marketing Book (Buy from Website)
Author: Jay Berkowitz
In the book we tell the story of our first client, Annie’s Costumes, and their evolution from a single retail location to the world’s largest independent costume retailer. For each of the ‘ten golden rules’ of internet marketing we have lots of real world examples, case studies and exercises you can do to improve your online marketing.
#18 – The Back of The Napkin: Solving Problems and Selling Ideas with Pictures (Buy The Back of The Napkin from Amazon)
Author: Dan Roam
The premise behind Roam’s book is simple: anybody with a pen and a scrap of paper can use visual thinking to work through complex business ideas. Management consultant and lecturer Roam begins with a watershed moment: asked, at the last minute, to give a talk to top government officials, he sketched a diagram on a napkin. The clarity and power of that image allowed him to communicate directly with his audience. From this starting point, Roam has developed a remarkably comprehensive system of ideas. Everything in the book is broken down into steps, providing the reader with tools and rules to facilitate picture making.
#19 – The Grammar Devotional: Daily Tips for Successful Writing from Grammar Girl (Buy The Grammar Devotional from Amazon)
Author: Mignon Fogarty
Millions of fans around the globe punctuate properly and communicate clearly thanks to Mignon Fogarty’s practical and easy-to-remember advice about writing style and word usage. Her first book, Grammar Girl’s Quick and Dirty Tips for Better Writing, hit the New York Times bestseller list, and her weekly grammar podcast has been downloaded more than 20 million times and hailed by USA Today as “authoritative but warm.” Now, in tip-of-the-day form, Grammar Girl serves up 365 lessons on language that are sure to inspire. Filled with new, bite-size writing tips, fun quizzes and puzzles, and efficient memory tricks, The Grammar Devotional gives you a daily dose of knowledge to improve your writing and also serves as a lasting reference you’ll use for years to come.
#20 – The Great Formula: for Creating Maximum Profit with Minimal Effort (Buy The Great Formula from Amazon)
Author: Mark Joyner
In The Irresistible Offer, Mark Joyner showed marketers, salespeople, and business leaders how to craft an offer that no reasonable person could refuse. But, despite its undeniable effectiveness, The Irresistible Offer is only one ingredient in Joyner’s recipe for consistent sales success. Now, he shares the rest of his proven selling process in The Great Formula. The Great Formula begins where The Irresistible Offer left off: with an unbeatable offer that’s just waiting to be sold. This second installment takes that offer and shows you how to present it to customers, sell it, and then sell it again.
#21 – The Think Big Manifesto: Think You Can’t Change Your Life (and the World)? Think Again (Buy The Think Big Manifesto from Amazon)
Author: Michael Port, Mina Samuels
Think Bigger. About Who You Are. And What You Offer the World.
Stand for something before someone stands on you. Revolt against the play-it-safe, don’t disturb the peace, cynical and silenced society that, more often than not, buries big thoughts. Michael Port, bestselling author and creator of ThinkBigRevolution.com, knows it’s not always easy to think big. But big thinking must happen now; today, tomorrow, and forevermore. At this very moment, you are the change you want to see in the world—should you choose to accept personal responsibility. Devour every word of The Think Big Manifesto. It is the handbook to your personal revolution.
#22 – Think Two Products Ahead: Secrets the Big Advertising Agencies Don’t Want You to Know and How to Use Them for Bigger Profits (Buy Think Two Products Ahead from Amazon)
Authors: Ben Mack, Dave Lakhani, Mark Joyner
This commonsense guide lets you develop your brand with the same techniques and technologies as the big players—but without all the cost. You’ll learn to master the same three-step plan the big advertisers use and discover the secret to brand continuity from product to product. This valuable resource will help you connect your products with your customers, no matter how small your brand.
#23 – Trend Following: Learn to Make Millions in Up or Down Markets (Buy Trend Following from Amazon)
Author: Michael W. Covel
Michael W. Covel reveals exactly how the trend followers achieved those amazing results. Using simple, up-to-the-minute charts from top traders, he doesn’t just prove this strategy works: He shows why only a technical system based on following price trends can win over the long term. Best of all, he shows you exactly how to apply the same strategies in your own portfolio–so you, too, can keep on profiting no matter what happens next!
#24 – Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust (Buy Trust Agents from Amazon)
Authors: Chris Brogan, Julien Smith
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand’s influence, reputation, and, of course, profits. Today’s online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online. The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations,, those who traffic in it are “trust agents,” the key people your business needs on its side.
#25 – Twitter for Dummies Book (Buy Twitter for Dummies from Amazon)
Authors: Laura Fitton, Michael Gruen, and Leslie Poston
Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. Fire departments, political candidates, and C0EOs have used Twitter to share up-to-the-minute information. Laura Fitton, maybe better known by her Twitter handle – @Pistachio, has more than 10,000 followers on Twitter, and gives presentations on how to use Twitter to build business and personal opportunity. She’s joined by Michael Gruen and Leslie Poston to share Twitter expertise in this easy-to-follow guide.
#26 – Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online (Buy Twitter Revolution from Amazon)
Authors: Warren Whitlock and Deborah Micek
The revolution is underway. The power of social media lies with the people who use tools like Twitter.com. You decide how to use your power. Our goal is not to create rules to follow on Twitter. We simply want to give you the best tips, resources and strategies to guide your success on Twitter at an accelerated pace. Our mission is to help you avoid trial and error as early adopters were forced to endure, and help you participate in one of the greatest communication revolution of our time. This book was designed to help show everyone from the small business owner to the CEO of a large corporation; from work at home moms to politicians in Washington, DC how they can participate in the fastest growing social network and micro-blogging revolution taking place right now.
Note: If you purchase any of the books by clicking on links within this blog post, I will receive a small referral fee from Amazon. If you do, I thank you for your support!
If I missed any that were mentioned at BlogWorld 2009 that you personally heard of, feel free to leave a comment below.Uncategorized | Tags: blogging tips, blogworld, blogworld books, blogworld recommended books, new media expo, online marketing books, social media | Comments (11)