Five Strategies to Drive Traffic Using Social Media

September 25th, 2008

Strategies for social mediaLast weekend I attended the Blogworld Expo in Las Vegas. It was a great event to gain an understanding of social media, such as micro blogging, external blog commenting, social media interaction, social media tagging, video, and much more.

One of the many seminars I attended was “Generating Traffic Through Social Media: 5 Strategies” by Don Crowther (from http://www.stompernet.com/). He was the most exciting presenter of the three days!

Crowther explained how social media (or “social marketing” as Crowther calls it) has led to a major change in generating website traffic. Essentially, it’s the DNA of Web 2.0. It’s no longer about trying to drive traffic via your sales brochures, optimizing your website pages to show up on the search engines, or even paying for banner advertising. Crowther stated that “It’s a fact that by using social media you can have instant rankings, huge traffic, and Google rules”.

You don’t have to be a rocket scientist to get into Google – social media now makes it possible to get multiple entries in Google that you can control. You can possibly get between eight and ten spots in the first results page just by using different social media strategies. (Google usually likes to index only one or two of your website pages for each keyword.)

Additionally, you will receive the joint benefits of search engine placement and traffic from the social networking sites.

Here are five strategies that you can incorporate today:

  1. Squidoo is a place where you can post your articles of information about a topic. Write some valuable content to drive traffic. There are several benefits to this strategy. It is monetizable (split profits), you can build content that can be found in the network and the search results, and you can build inbound links (traffic) to your website.
  2. HubPages is another place where you can post articles. It is very search engine friendly and may outrank your regular blog posts in the search engine results pages (but that’s OK). It has a 60 percent revenue share program and allows you to insert your Google AdSense to make kickbacks from the advertising of content-sensitive ads.
  3. Wetpaint is a free wiki that’s quick and easy to use for posting “How to” articles on their large network. Include good links coming into your site and your wiki can also show up in the results pages.
  4. Twitter lets you find and interact with people with similar likes and dislikes. You can twitter (call out) your best posts to drive traffic to your site or to any of your social media pages. However, don’t twitter all your posts and mix up what you twitter though (for example, wiki posts, HubPages posts, your blog posts, and so on). Don’t do irrelevant posts directly to anyone and don’t spam @someones. Read my blog post on “How Twitter Can Help Online Marketing and Tips”.
  5. TubeMogal lets you create and upload videos to TubeMogal, and it submits the video to other sites, such as like YouTube, Viddler, and so on. There are many video strategies to massage your search engine results pages and drive traffic to your site:
  • Create video blogs, such as ”How to” videos, informational videos, or tours.
  • Read your text posts to the camera.
  • Create daily videos – make a commitment that the camera goes on.
  • Create a top X list on video, such as the top ten Christmas gifts for boys. Top ten lists are good and usually rank well in the network and the search engine results pages.
  • Encourage people to leave comments on your video.
  • Screen cast a video tour (for example, Camtasia) of your world. People can watch how you are moving on the computer. Take them on a tour of your site, how to sign up, or even talk them through a PowerPoint presentation.
  • Save blooper videos and compile them together. People see you as a human being and usually love them!
  • Create an “About us” video.
  • Encourage video contests – Don suggests to have a process in place where the submissions transfer the rights to your company though.
  • Twitter your videos.
  • Embed your videos in Squidoo and HubPages.
  • Submit your videos to Podcasting directories.

Did I miss an insight? Or want to share your take on this topic? Feel free to comment on this post.

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One Response to “Five Strategies to Drive Traffic Using Social Media”

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