Just last week, I attended Blogworld Expo in Las Vegas. I think the conference could have been called “Social Media World” instead because it was a great event to understand social media overall (i.e., micro blogging, external blog commenting, social media interaction, social media tagging, video and much more).
One of the many seminars I attended was “Search Engine Optimization, SEM & New Media” with Brian Clark (from http://www.copyblogger.com/), Michael Gray (from http://atlaswebservice.com/) and Leed Odden(from http://www.toprankblog.com/) and Stephan Spencer (from http://www.netconcepts.com/).
They all had some great tips on how to optimize your blog or website.
I particularly liked their list of keyword tools. Keyword tools help you decide what to focus on to label your website meta data and use within your content. Using relevant keywords will help your website show up in the search engine results pages letting your customers find you. When you start your keyword research, try to anticipate what people are going to type in the search box, answer a question or solve a problem. The keyword tools will come up with many more iterations for you based upon your first hunch.
Here’s the list of the keyword tools (can vary in depth of features, price and uses) that the panel shared with us:
- Google Insights for Search – This is in Beta and it is a free tool. You can compare search volume patterns across specific regions, categories, and time frames. I Particularly like this for it’s geographical filtering for Canada, but wish that it had a North America filter to see both the US and Canada. Pretty neat graphs and insights (I guess that’s why they called it insights!)
- Wordtracker – This is a subscription based tool ($59/month or $329/year). Allows you to keep your reports and keyword findings. It seems like it can suggest more keywords with it’s Keyword Universe. I have used this tool in the past, but it doesn’t seem like it has evolved over the last 2 years -I might be wrong though.
- Keyword discovery – This is one of Trellium’s paid services ($69/month or $599/year). By looking at their offerings – it’s features seem to match Wordtracker and then some.
- Wordze- has a subscription model ($7.95/day or $38/month)
- Wordpot – has a free plan as well as standard ($23/month) and enterprise with API connections ($249/month).
- Spyfu- has a free and a subscription plan. This one seems interesting because it breaks down adwords average click prices for keywords. The free service is very limited.
- Seodigger.com (organic search results)- has a free and a subscription plan. It is an interesting tool where you can enter your domain (or competitor’s) and find out which of your keywords rank high enough to be listed within Google’s top 20.
- Compete.com – a free service. Their site was down when I was writing this post – so I have no comment on it!
- Comscore marketer – is an expensive keyword discovery tool, but would be well worth it for an enterprise company. I actually attended one of their webinars (few months back) and it seems like a great service. From what I remember, it can cost you a minimum $20,000 investment though.
- Hitwise – this is another expensive yet robust research tool. It can cost you about $695 per report. This is ideal for a larger corporation that may need most up to date reports.
Using the keyword tools above, you can implement your final choices into your website pages or blog post to optimize and raise your chances to be found on the web more. Here are some tips on best practices the panel shared with us:
- Make sure the keywords are in your page title. This is your tag in the head of your page code. Some platforms automatically take your page name or post title and embed it in the page title for you. Others may give you a choice to override it manually.
- Use keywords in the tagging and tag pages .
- Make sure you use keywords in h1 (It’s usually the first header in the content body).
- Avoid a lot of repetition of keywords in the title tag .
- Stephan recommends using http://www.seobrowser.com/ – It’s a free tool to see your website like a Search Engine sees it.
Want to read more about keywords? Read my post “How to Discover Key Words for Search Engine Optimization“.
Did I miss a keyword research tool that you favor over the ones mentioned above? Or want to share your take on this topic – feel free to comment on this post!Uncategorized | Tags: key word, keyword discovery, keyword tool, seo | Comment (0)