Get Your Data Analytics On at eMetrics Summit San Francisco

March 25th, 2015

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So it’s that time of year for eMetrics San Francisco (March 31 – April 2) and it is going to be a superb conference to learn a ton at! I’m also excited to be attending the DAA Gala event!

If you are still contemplating on attending this conference, feel free to contact me for a discount code.

Here are the sessions I plan on attending myself for the main three days:

Tuesday March 31, 2015

8:50-9:10am

Bring Order to Your Tagging Chaos with Data Quality Assurance

Julien Coquet, HubScan Inc.

9:10 – 10am

A Customer Centric Data Philosophy

Jim Sterne, EMetrics Summit

10:30 – 11:15am

Five Big Analytics Project Lessons

Jim Cain, Napkyn

11:20 am – 12:05pm

Making Marketing Analytics More Relevant to the C-Suite

Laura Patterson, VisionEdge Marketing

12:30 – 1:30pm

Lunch and Learn – Maximizing Impact Via Interactive Storytelling

David Millrod, Insight Rocket

1:30 – 2:15pm

Keynote: The Prediction Effect, The Data Effect, and the Persuasion Effect

Eric Siegel, PhD, Predictive Analytics World

2:35 – 3:25pm

RoundTable: Nobody Knows The Trouble I’ve Seen

3:55 – 4:40pm

Advanced Mobile App Tracking

Ole Bahlmann, Independent Consultant

4:45 – 5:30pm

Big Data Without The Hype

Gary Angel, EY

Wednesday April 1, 2015

8:45 – 9:05am

5 Reasons Why Unified Marketing is No Longer a Myth

Jay McCarthy, Tealium

9:05 – 10am

Streamlining and Democratizing Big Data Insights

Colin Sheppard, QVC

10 – 10:45am

Speed Networking

11:15 am – 12pm

Optimimal B2B Marketing Attribution Analysis Techniques

May Xu, LinkedIn

12:55 – 1:15pm

Deploy Data Quality Best Practises and Win Big!

Rob Seolas, ObservePoint, Doug Jensen, ObservePoint

1:15 – 2pm

How Are You Ads Faring on Facebook?

Fred Leach, Facebook

2:15 – 3:00pm

RoundTable: The One Weird Trick I Wish I’d Known Sooner

3:30 – 4:15pm

MIgrating Google Analytics Premium to Universal

Seed The Web

4:15 – 5pm

Data-Driven PR Measurement

Sandra Fathi, Affect

6-10pm

DAA Awards for Excellence Gala

Thursday, April 2, 2015

8:45 – 9:05am

Mobile Search: The Future is Online to Offline

Adarsh Nair, Marchex

9:05 – 10am

Digital Analytics: Ur Doing All Wrong!

Tim Wilson, Web Analytics Demystified

10 – 10:45am

Analytic Thinking Exercise

11:15 – 12pm

ESPN’s Mobile Analytics Implementation Framework

Chris Meares, MaassMedia

1:25 – 2:10pm

Tag Management – Not Just for Breakfast Anymore

Micheal Eves, AT&T

2:15 – 3pm

Integrating Advanced Analytics and Modelling into Your Organization

Beverly Wright, BKV

3:30 – 4:15pm

How to Present Results to Get Results

Lea Pica, Prudential Financial

4:15 – 5pm

Goal Setting For Digital Measurement Success

Kayden Kelly, Blast Analytics & Marketing

How to Audit Banner Advertising Campaigns and Negotiate Better Pricing

March 20th, 2011

Campaign AuditJust a few months ago, a client of mine entered in an agreement to serve banner ads on a technology social network. It is a reputable and popular network- the target audience was a great match and they had tons of traffic. The banners ads are served on the publishers own ad server platform and priced by CPM.

Continue Reading How to Audit Banner Advertising Campaigns and Negotiate Better Pricing

Start Building Your Analytics Toolkit and Put it to Good Use

February 27th, 2011

analytics-toolboxOver the last few months, I have received emails asking for advice on how to get started in Web Analytics.

I’m honored that I am getting asked that, but I am by no means even close to an expert like Avinash Kaushik or John Marshall.  BTW – I have to say that they are tough instructors! I highly recommend the 3 month Analytics Certificate that they offer through MarketMotive.

It’s hard to give advice to someone on where to start, because their past experiences may or may not be related.  But I try to give context to the paths I have taken and to what training, resources and tools I use.

Continue Reading Start Building Your Analytics Toolkit and Put it to Good Use

Understanding Your Online Lead Generation Efforts & Spend with Key Performance Indicators

December 9th, 2010

key performance indicatorsThree weeks ago I presented on a panel at a BCTIA event (”Getting More Leads, More Revenue from your Website”) and I talked about “Understanding Your Online Lead Generation Efforts & Spend with Key Performance Indicators”.

I shared with the group to ignore stand alone metrics and to invest more time in defining and understanding your companies key performance indicators with graphs. By doing so, it will give you more confidence to benchmark and allocate funds and resources in the right places. You will also be able to optimize your efforts and online advertising spend later on by doing deeper dives to get the most out of your return on investment.

Continue Reading Understanding Your Online Lead Generation Efforts & Spend with Key Performance Indicators

Not Understanding Your Attribution in Google Analytics is Like Shooting Yourself in The Foot

November 8th, 2010

Don't shoot yourself in the footLet’s just say…

You are the marketing person or agency responsible for lead generation to a site (maybe it is a mix of blogging, social media, pay-per-click, SEO and email marketing) and you are using Google Analytics to track sales and/or customer acquisitions. You know for a fact that all campaign initiatives compliment each other to increase the revenue. You also know from traditional marketing theory that a “halo” effect (1+1+1 equals 5) is a huge contributor for growing a business.

Continue Reading Not Understanding Your Attribution in Google Analytics is Like Shooting Yourself in The Foot