15 Reasons Why You Should Take the Certified Web Analyst Test

As of August 2, 2010, the Web Analytics Association (WAA) has launched it’s formal Web Analyst Certification Program™. It is a voluntary certification program that is offered worldwide at 60 testing centers. The purpose of the program is to provide a mechanism for individuals to obtain professional recognition after demonstrating their knowledge of and competency within the web analytics industry. Certification will be issued to each qualified person upon meeting WAA’s required education, experience, and examination requirements.

I am a huge fan of the certification test and just registered myself. I am waiting for confirmation back to when my test date will be (I’m hoping in September).

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It’s ok to be a Stalker – Google Remarketing Really Rocks

Just this past March, Google launched remarketing (also known as retargeting) in Google Adwords. I like to call them “stalker ads” when trying to explain it to other folks. Prior to Google launching, retargeting has been around for a few years, but mostly available on enterprise-like ad serving platforms used by larger agencies with gigantic budgets.

So what is retargeting? My 140 character description

Serving particular ads on external sites to audiences who have visited certain pages on your site with certain actions (ie. conversions)

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My Top Key Takeaways From SMX Advanced 2010

Just two weeks ago I attended SMX Advanced in Seattle. It was my third year attending and it was an impressive conference on search engine marketing (it included tracks on  paid search, search engine optimization and social media). Continue Reading My Top Key Takeaways From SMX Advanced 2010

My Picks for SMX Advanced in Seattle 2010

In just over a week, I will be heading down to Seattle to attend Search Marketing Expo (SMX) Advanced.  I decided that I am going to take the Amtrak train from Vancouver and try it out – seems like a good idea for a hassle-free commute and I can work on the computer or simply read my analytics book that I have not yet completed.

I just realized that the conference is sold out -  I’m happy that I registered early.

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How to use Twitter During Your Job Search

Just recently I was interviewed by Wallace Immen from the Globe and Mail “Tweet your way to a job” along with Mark Buell, Randall Craig, Jacob Share, and Deb Dib. The article shares how to make the most of Twitter with advice from both experts and users on the smartest ways to make Twitter part of your job search.

Immen was looking to interview Canadians who has used Twitter for job searching. He stumbled across my name because I was published in The Twitter Job Search Guide (by Susan Whitcomb) where I shared some Twitter tips  last fall. Her book shows you how Twitter can energize your job search and advance your career in just 15 minutes a day.

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