How to Launch a Successful Team Corporate Blogging Program: Getting Buy in is Key

February 19th, 2010

cheerleaderOne of my 2010 tasks as the online marketing manager at ActiveState is to help define, launch and manage its formal blogging program throughout the year.

Just a month ago, I presented to our newly recruited blogging team, consisting of thirteen very brilliant Activators (a.k.a those who work at ActiveState). Those activators have a wealth of knowledge of the dynamic languages – which the company was not taking advantage of previously. Continue Reading How to Launch a Successful Team Corporate Blogging Program: Getting Buy in is Key

Comparison of Twitter Productivity Tools Part 1 – Team Applications

January 18th, 2010

Twitter Team toolsJust over two months weeks ago, I started at my new job as the online marketing manager at ActiveState. One of my many responsibilities for 2010 is to define it’s social media strategy, roll out the different tactics, grow/massage selected social media networks and to train other staff to participate. And so I was on my first mission, which was to  hunt for my first productivity tool – a tool that a team can use for Twitter.

Continue Reading Comparison of Twitter Productivity Tools Part 1 – Team Applications

My 10 Business Intelligence Notes to Document With Google Annotations New Feature

December 14th, 2009

Google Annalytics AnnotationsLast Wednesday, I attended a Google Analytics webinar and I had a sneak peek of a lot of cool features.

My favorite new feature was the Annotations. It allows you to link your personal notes to the main time-line on your Google Analytics profile graphs. These Annotations are attributed to your login and can be viewed by others who have access to the same profile or you can choose to mark notes as private and only you see the notes.
Continue Reading My 10 Business Intelligence Notes to Document With Google Annotations New Feature